Integrous Marketing: Improved detail and accuracy, Up to 50% revenue increase for clients
公司规模
11-200
地区
- America
国家
- United States
产品
- Sisense
- Salesforce.com
- Elasticubes
技术栈
- Amazon AWS
- SQL Server
- Adwords
- Analytics
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
技术
- 分析与建模 - 预测分析
- 应用基础设施与中间件 - 数据交换与集成
- 应用基础设施与中间件 - 数据可视化
适用行业
- Professional Service
- Software
适用功能
- 商业运营
- 销售与市场营销
服务
- 软件设计与工程服务
- 系统集成
- 培训
关于客户
Integrous Marketing is a digital marketing agency specializing in analytics and demand generation for lead-based businesses. The company is known for developing closed-loop reporting systems that allow customers to measure the impact of their marketing investments all the way to the sale. This capability sets Integrous apart from its competitors. The company works with various data sources, including Adwords, Analytics, email marketing tools, and Salesforce, to create meaningful reports that clients can access at any time. Integrous Marketing's President, Josiah Sternfeld, has a background in business and marketing and a strong interest in data and numbers, which drives the company's focus on data-driven marketing solutions.
挑战
Integrous Marketing faced significant challenges in integrating data from multiple disconnected sources such as Adwords, Analytics, email marketing tools, and Salesforce. The process of manually gathering, cleaning, and joining datasets was labor-intensive and prone to errors. Additionally, generating visualizations from the data in Excel was time-consuming and often resulted in outdated and inaccurate information. The company needed a method to automate these steps and provide a better user experience, especially given the limitations in the types of reports and views that some tools provided.
解决方案
Integrous Marketing chose Sisense as their solution after evaluating several other platforms like Tableau, Vine, Bime, Domo, and Visual IQ. Sisense stood out for its ability to easily connect disparate data sources and present them in an attractive and user-friendly interface. The cost-effectiveness of Sisense was also a significant factor, especially for a small company like Integrous. Sisense helped Integrous put together a proof of concept using Elasticubes and Dashboards and provided training to ensure the team understood the process of building and using the application. Once past the initial learning curve, the solution was easy to manage. Integrous rebrands the Sisense solution for each client, who then get a license to log in through the Integrous portal to use the Sisense web viewer. This allows clients to quickly evaluate their marketing performance and various other KPIs, facilitating better decision-making.
运营影响
数量效益
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