Adverity > 实例探究 > 集成 40 多个数据源:提高零售业的投资回报率和团队士气

集成 40 多个数据源:提高零售业的投资回报率和团队士气

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技术
  • 应用基础设施与中间件 - 数据交换与集成
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 电子商务
  • 零售
适用功能
  • 销售与市场营销
用例
  • 零售店自动化
  • 时间敏感网络
服务
  • 系统集成
关于客户
Fashionette 是专门为德语市场提供设计师手袋的最大零售商。他们提供由时尚专家策划并通过影响者和在线/离线广告进行营销的广泛产品。他们希望改进数据集成流程以支持业务增长。
挑战
电子商务巨头 Fashionette 必须管理来自 40 多个来源的数据,导致登录各种工具、下载报告以及将数字复制到电子表格中的过程繁琐且耗时。他们需要一个解决方案将所有数据集成到一个平台中,以便全面了解其广告活动并提高投资回报率。
解决方案
Fashionette 使用 Adverity 的解决方案通过广泛选择的关键绩效指标 (KPI) 来挖掘精细数据。 Adverity 为团队提供了一个标准化的结构,可以通过用户友好的仪表板进行协作,从而无需在帐户和平台之间切换。自动报告和可视化帮助团队获得有意义的见解并做出数据驱动的决策。
运营影响
  • The implementation of Adverity's solution had a significant impact on Fashionette's operations. The company was able to understand KPIs holistically and across departments through Adverity’s automatic data integration and visualization. This led to an increase in time spent on value-driven projects while reducing time spent on generating marketing reports by 90%. The reliable and accurate KPI reporting from complete datasets enabled the company to make on-the-fly decisions. The culture within the company evolved to embrace data and the technology behind it. The alignment across departments meant a clear-cut approach for everyone—use smart data to support the work. All of these efforts helped scale and improve innovation so the retail giant can continue to crush growth expectations year after year.
数量效益
  • Reduced time generating reports by 90%
  • Improved agility leading to quick wins and better ROI
  • Positive shift in employee attitude towards data

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