Adverity > Case Studies > Integrating 40+ Data Sources to Accelerate ROI and Boost Team Morale at Fashionette

Integrating 40+ Data Sources to Accelerate ROI and Boost Team Morale at Fashionette

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Technology Category
  • Application Infrastructure & Middleware - Data Exchange & Integration
  • Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
  • E-Commerce
  • Retail
Applicable Functions
  • Sales & Marketing
Use Cases
  • Retail Store Automation
  • Time Sensitive Networking
Services
  • System Integration
About The Customer
Fashionette is the largest retailer specializing in designer handbags for German-speaking markets. Established in 2008, the ecommerce giant offers a broad range of products curated by fashion experts and marketed through influencers as well as online and offline advertising. Despite making record-breaking strides every year, the company was struggling with data integration, as their tools were not keeping pace with the rapid business growth. They were managing data from over 40 sources, a demanding workload that required teams to log into various tools, download reports, and manually copy numbers into sheets.
The Challenge
Fashionette, a leading retailer specializing in designer handbags for German-speaking markets, was facing a significant challenge in managing and integrating data from over 40 sources. The company's data integration tools were not keeping pace with the rapid business growth. The process of logging into various tools, downloading reports, and manually copying numbers into sheets was tedious and time-consuming. The company sought a solution that would integrate all the data into a single, sophisticated platform that would serve departments across the organization. The goal was to gain a comprehensive view of their entire advertising activities, enabling them to analyze and strategically increase ROI, ensuring the company's continued growth and success.
The Solution
Fashionette turned to Adverity's solution to address their data integration challenges. Adverity provided a platform that allowed Fashionette to tap into granular data through an extensive selection of key performance indicators (KPIs). The platform was capable of comparing and blending data from over 40 sources, including cross-channel information. Adverity's solution provided a standardized structure that enabled various teams to work together through user-friendly, individualized dashboards. These intuitive dashboards eliminated the need to manually switch between accounts and platforms to access datasets. Instead of logging into various tools to download reports and manage spreadsheets, the team received daily, automatic reports, enabling them to rapidly gain meaningful insights.
Operational Impact
  • The implementation of Adverity's solution had a significant impact on Fashionette's operations. The company was able to understand KPIs holistically and across departments through Adverity’s automatic data integration and visualization. This led to an increase in time spent on value-driven projects while reducing time spent on generating marketing reports by 90%. The reliable and accurate KPI reporting from complete datasets enabled the company to make on-the-fly decisions. The culture within the company evolved to embrace data and the technology behind it. The alignment across departments meant a clear-cut approach for everyone—use smart data to support the work. All of these efforts helped scale and improve innovation so the retail giant can continue to crush growth expectations year after year.
Quantitative Benefit
  • Reduced time generating reports by 90%
  • Improved agility leading to quick wins and better ROI
  • Positive shift in employee attitude towards data

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