实例探究 > Insights on 50,000 Sales Consultants Are ‘In the Bag’

Insights on 50,000 Sales Consultants Are ‘In the Bag’

公司规模
Large Corporate
地区
  • America
国家
  • United States
产品
  • MicroStrategy Cloud Platform
  • AWS SES
  • Amazon EC2
  • AWS CloudWatch
  • MicroStrategy System Manager
技术栈
  • MicroStrategy
  • AWS
  • Virtual Private Cloud (VPC)
  • Amazon EC2
  • AWS CloudWatch
实施规模
  • Enterprise-wide Deployment
影响指标
  • Cost Savings
  • Productivity Improvements
  • Customer Satisfaction
  • Digital Expertise
技术
  • 平台即服务 (PaaS) - 数据管理平台
  • 基础设施即服务 (IaaS) - 虚拟私有云
  • 分析与建模 - 预测分析
适用行业
  • 零售
  • Professional Service
适用功能
  • 销售与市场营销
  • 商业运营
用例
  • 预测性维护
  • 远程资产管理
  • 车队管理
服务
  • 云规划/设计/实施服务
  • 系统集成
  • 培训
关于客户
Thirty-One Gifts is a leading direct-selling company founded in 2003, offering personalized home organization solutions that empower and support women. The company has a diverse product line that includes wallets, bags, home organization solutions, home décor, and jewelry. With over 1,000 corporate employees and 69,500 independent sales consultants across the United States, Thirty-One Gifts provides women with the opportunity to own their own businesses. The company is committed to supporting its sales consultants by providing the tools and resources needed to succeed.
挑战
The sales force at Thirty-One Gifts is composed of independent consultants, some of whom are leaders that require business metrics to manage their teams. Many consultants were spending hundreds of dollars per month on third-party services to crunch numbers, which was both time-consuming and costly. The company needed an easy-to-use, self-service tool to help save time and money while providing the necessary business metrics to support remote teams effectively.
解决方案
Thirty-One Gifts launched a sales field analytics application using the MicroStrategy Cloud Platform on AWS. This enterprise-wide tool provided consultants and executives with visibility into the challenges and successes faced by consultants, enabling them to take proactive measures. The application helps recognize and encourage good performers and optimize team productivity. The company migrated its data warehouse to the cloud, leveraging MicroStrategy's scalable and federated data architecture. By using a Virtual Private Cloud (VPC), they were able to streamline infrastructure setup and network security, saving time and reducing risk. The MicroStrategy Cloud Platform's console, customized for AWS, facilitated agile deployment and allowed the company to run regression tests on two separate environments without rebuilding freeform SQL.
运营影响
  • The Leader Business Management Tool provided visibility into consultant performance, enabling proactive measures to be taken.
  • The tool helped recognize and encourage good performers, optimizing team productivity.
  • The migration to MicroStrategy on AWS allowed for fast development and deployment of new applications.
  • Built-in administrative system components like MicroStrategy System Manager and Command Manager facilitated monitoring and alerting on batch issues.
  • AWS SES email alerts provided timely notifications on AWS infrastructure availability and high resource usage.
数量效益
  • Rolled out the new cloud application to the first 2,000 users within five months.
  • Reduced time and costs associated with infrastructure setup and network security.
  • Enabled fast development of new applications, with prototypes being tested and deployed in two weeks or less.

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