Insights on 50,000 Sales Consultants Are ‘In the Bag’
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- MicroStrategy Cloud Platform
- AWS SES
- Amazon EC2
- AWS CloudWatch
- MicroStrategy System Manager
Tech Stack
- MicroStrategy
- AWS
- Virtual Private Cloud (VPC)
- Amazon EC2
- AWS CloudWatch
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Productivity Improvements
- Customer Satisfaction
- Digital Expertise
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
- Infrastructure as a Service (IaaS) - Virtual Private Cloud
- Analytics & Modeling - Predictive Analytics
Applicable Industries
- Retail
- Professional Service
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Predictive Maintenance
- Remote Asset Management
- Fleet Management
Services
- Cloud Planning, Design & Implementation Services
- System Integration
- Training
About The Customer
Thirty-One Gifts is a leading direct-selling company founded in 2003, offering personalized home organization solutions that empower and support women. The company has a diverse product line that includes wallets, bags, home organization solutions, home décor, and jewelry. With over 1,000 corporate employees and 69,500 independent sales consultants across the United States, Thirty-One Gifts provides women with the opportunity to own their own businesses. The company is committed to supporting its sales consultants by providing the tools and resources needed to succeed.
The Challenge
The sales force at Thirty-One Gifts is composed of independent consultants, some of whom are leaders that require business metrics to manage their teams. Many consultants were spending hundreds of dollars per month on third-party services to crunch numbers, which was both time-consuming and costly. The company needed an easy-to-use, self-service tool to help save time and money while providing the necessary business metrics to support remote teams effectively.
The Solution
Thirty-One Gifts launched a sales field analytics application using the MicroStrategy Cloud Platform on AWS. This enterprise-wide tool provided consultants and executives with visibility into the challenges and successes faced by consultants, enabling them to take proactive measures. The application helps recognize and encourage good performers and optimize team productivity. The company migrated its data warehouse to the cloud, leveraging MicroStrategy's scalable and federated data architecture. By using a Virtual Private Cloud (VPC), they were able to streamline infrastructure setup and network security, saving time and reducing risk. The MicroStrategy Cloud Platform's console, customized for AWS, facilitated agile deployment and allowed the company to run regression tests on two separate environments without rebuilding freeform SQL.
Operational Impact
Quantitative Benefit
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