Innovation in Online Learning: A New Model for the Modern Association
公司规模
1,000+
地区
- America
国家
- United States
产品
- Horse IQ
- CD2 Learning
技术栈
- SaaS
- Web-based technology
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Digital Expertise
- Innovation Output
技术
- 功能应用 - 远程监控系统
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- Professional Service
- Software
适用功能
- 质量保证
用例
- 远程协作
- 远程控制
服务
- 软件设计与工程服务
- 系统集成
关于客户
The American Paint Horse Association (APHA) is one of many associations serving the equestrian community and is dedicated to securing the future of the Paint Horse breed by promoting and providing meaningful experiences for its members and non-members alike. Equestrian competitions predate the Roman Empire and continue to be a respected tradition all over the world. A study commissioned by the American Horse Council Foundation demonstrates the economic impact of the horse industry, with approximately $26.1 billion generated from racing, $28.8 billion from showing, and $32.0 billion from recreational horse use.
挑战
APHA horse shows consist of judging a variety of horses in 30 different disciplines. The APHA rulebook for exhibitors and judges is a lengthy publication consisting of text and photos leaving much room for personal interpretation. This can result in inconsistent judging and frustration for show managers, judges, and exhibitors. Today’s shows draw from a wider audience and may consist of the American Paint Horse, American Quarter Horse, and non-registered horses regardless of breed - all competing and judged on their performance in a specific skill/discipline. This represents a change from the tradition where separate shows were held for each breed, so the standards for the skills/disciplines were judged differently. Exhibitors coming to APHA horse shows need to understand the APHA standards in order to be successful. Finally, horse show rules and standards are subject to change annually, so it’s critical that updated standards, rules, and guidelines are delivered in the most efficient way possible. Prior methods of republishing and distributing documents and DVDs was expensive and inexact. Exhibitors didn’t always have the correct “version” of the standards to work from.
解决方案
APHA leadership recognized a more efficient way to educate exhibitors, judges, and show managers could be accomplished using web-based technology. A tech-savvy staff, led by Dr. Billy Smith and David Dellin, set out to find a system allowing the APHA to create, deliver, and track usage of interactive and engaging training; providing all learners with a consistent user experience, reducing the chance for misinterpretation. They contacted CD2 Learning, a SaaS learning and development platform with a successful record of working with specialty industries, associations, and providers of professional continuing education. The APHA worked with CD2 for instructional design support and used CD2’s authoring tools to create the online learning solution called “Horse IQ.” This product has videos and simulations that demonstrate the characteristics of each discipline versus the static pictures and text found in the traditional rulebook. The Horse IQ solution offers engaging content where learners can hear actual instruction from a panel of professional judges. They view simulations with video from real competitions and study both correct and incorrect actions through the demonstrations of standards. This puts learners into the ring with the judges. David says, “Panels of experts in each discipline are brought in to explain the details of each characteristic of the discipline to ensure a thorough understanding is provided. This multi-media experience is invaluable.”
运营影响
数量效益
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