Informatica Increases Conversions by 250%
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- Demandbase Forms
- Eloqua Marketing Automation System
- Demandbase Website Personalization
技术栈
- Marketing Automation
- Data Integration
- Form Optimization
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
技术
- 功能应用 - 企业资源规划系统 (ERP)
- 分析与建模 - 预测分析
- 应用基础设施与中间件 - 数据交换与集成
适用行业
- Software
- Professional Service
适用功能
- 销售与市场营销
- 商业运营
用例
- 补货预测
服务
- 系统集成
- 软件设计与工程服务
关于客户
Informatica Corporation is a global leader in data integration software, serving thousands of enterprises worldwide. The company provides solutions for data integration, data quality, and big data, enabling organizations to access, integrate, and trust their information assets both on-premise and in the Cloud. Informatica leverages its website to generate leads for its enterprise sales team through form conversions. The marketing team at Informatica is dedicated to improving the efficiency and effectiveness of their lead generation processes, ensuring that they capture accurate and comprehensive data from their web visitors.
挑战
Informatica Corporation, a leading provider of data integration software, faced challenges with their website's form conversion rates. The marketing team used forms for various purposes, including lead routing, scoring, and market segmentation. However, the length of these forms led to high abandonment rates and inaccurate data submissions. The team needed a solution to optimize their forms by reducing the number of fields without sacrificing the necessary data for their marketing database.
解决方案
The marketing team at Informatica evaluated and implemented Demandbase Forms within their Eloqua instance to optimize their forms. Demandbase Forms allowed them to pass up to 45 account attributes directly into Eloqua, enabling them to shorten their forms by eliminating fields already populated through Demandbase. This integration helped standardize data within Eloqua and mitigated erroneous data entries. The implementation of Demandbase Forms was smooth, and the team quickly realized its impact. They deployed three optimized core form templates across their website and measured the results.
运营影响
数量效益
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