Imperial Enhances Fast Fashion Business Model with Lectra Fashion PLM
公司规模
Large Corporate
地区
- Europe
国家
- Italy
产品
- Lectra Fashion PLM
技术栈
- PLM (Product Lifecycle Management)
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
- Digital Expertise
技术
- 功能应用 - 产品生命周期管理系统 (PLM)
适用行业
- 服装
- 零售
适用功能
- 产品研发
- 商业运营
用例
- 过程控制与优化
- 远程协作
服务
- 系统集成
- 培训
关于客户
Imperial is a renowned Italian fast-fashion company founded in 1978 by Adriano Aere and Emilia Giberti. The company specializes in menswear and womenswear, serving 4,000 customers worldwide. With 80 single-brand stores and a network of direct product distributors, Imperial has established a significant presence in the global fashion market. Known for its rapid delivery of fashion items, the company produces 35,000 pieces of each style weekly, catering to the ever-changing demands of the fashion industry. Imperial's commitment to innovation and growth has driven its continuous search for solutions to enhance its business model and operational efficiency.
挑战
Imperial, an Italian fast-fashion company, faced a significant challenge in reducing their time to market. With a global presence and a need to deliver 35,000 pieces of each style weekly, the company struggled with internal complexity and the need for faster development cycles. The primary challenge was to streamline operations and improve the efficiency of their collection process to stay competitive in the fast-paced fashion industry.
解决方案
To address their challenges, Imperial decided to integrate Lectra Fashion PLM into their operations. This solution was chosen to speed up development and better connect the teams involved in the collection process. Lectra, with over 40 years of expertise in the fashion and apparel market, provided a fully integrated range of solutions from design to production. The implementation began with a thorough analysis of Imperial's processes to identify areas for improvement and constraints. Lectra experts designed the solution to align with Imperial's requirements, ensuring a smooth transition. Training was a crucial phase, with Lectra supporting Imperial's employees to adapt to the new system without disrupting day-to-day operations.
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