Imperial Enhances Fast Fashion Business Model with Lectra Fashion PLM
Company Size
1,000+
Region
- Europe
Country
- Italy
Product
- Lectra Fashion PLM
Tech Stack
- PLM (Product Lifecycle Management)
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
Technology Category
- Functional Applications - Product Lifecycle Management Systems (PLM)
Applicable Industries
- Apparel
- Retail
Applicable Functions
- Business Operation
- Product Research & Development
Use Cases
- Process Control & Optimization
- Remote Collaboration
Services
- System Integration
- Training
About The Customer
Imperial is a renowned Italian fast-fashion company founded in 1978 by Adriano Aere and Emilia Giberti. The company specializes in menswear and womenswear, serving 4,000 customers worldwide. With 80 single-brand stores and a network of direct product distributors, Imperial has established a significant presence in the global fashion market. Known for its rapid delivery of fashion items, the company produces 35,000 pieces of each style weekly, catering to the ever-changing demands of the fashion industry. Imperial's commitment to innovation and growth has driven its continuous search for solutions to enhance its business model and operational efficiency.
The Challenge
Imperial, an Italian fast-fashion company, faced a significant challenge in reducing their time to market. With a global presence and a need to deliver 35,000 pieces of each style weekly, the company struggled with internal complexity and the need for faster development cycles. The primary challenge was to streamline operations and improve the efficiency of their collection process to stay competitive in the fast-paced fashion industry.
The Solution
To address their challenges, Imperial decided to integrate Lectra Fashion PLM into their operations. This solution was chosen to speed up development and better connect the teams involved in the collection process. Lectra, with over 40 years of expertise in the fashion and apparel market, provided a fully integrated range of solutions from design to production. The implementation began with a thorough analysis of Imperial's processes to identify areas for improvement and constraints. Lectra experts designed the solution to align with Imperial's requirements, ensuring a smooth transition. Training was a crucial phase, with Lectra supporting Imperial's employees to adapt to the new system without disrupting day-to-day operations.
Operational Impact
Quantitative Benefit
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