实例探究 > How transportation expertise grows sales

How transportation expertise grows sales

公司规模
Large Corporate
地区
  • America
国家
  • United States
产品
  • C.H. Robinson's Inventory Management Systems
  • C.H. Robinson's EDI Communications
  • C.H. Robinson's Executive Scorecards
技术栈
  • EDI Communications
  • Real-Time Reporting
  • Inventory Management Systems
实施规模
  • Enterprise-wide Deployment
影响指标
  • Cost Savings
  • Customer Satisfaction
  • Productivity Improvements
  • Environmental Impact Reduction
技术
  • 分析与建模 - 实时分析
  • 功能应用 - 库存管理系统
适用行业
  • 农业
  • 食品与饮料
适用功能
  • 物流运输
  • 仓库和库存管理
用例
  • 车队管理
  • 库存管理
  • 供应链可见性(SCV)
  • 补货预测
服务
  • 系统集成
  • 软件设计与工程服务
  • 数据科学服务
关于客户
Western Growers is one of the largest agricultural trade associations in the United States, representing 3,000 members who grow, pack, and ship 90% of the fresh vegetables and 70% of the fresh fruit and nuts in Arizona and California. Members like Gills Onions rely on innovative and flexible transportation solutions to manage shipping capacity and achieve overall consolidation savings. Western Growers' members are deeply involved in the agricultural supply chain, from growing to packing and shipping, and they require reliable and cost-effective transportation solutions to meet the demands of their customers.
挑战
When the consolidation of retail and foodservice companies escalated in 2005, the process for transporting fresh produce changed significantly. Shippers were required to provide transportation services due to the shift from customary FOB terms to delivered pricing. This change increased the involvement of shippers in transportation and logistics. Additionally, retailers began requesting year-round availability of produce and local sourcing to reduce food transport miles and increase product vitality. Small and medium-sized shippers struggled to negotiate competitively priced refrigerated services consistently, especially those with less than truckload (LTL) volumes. These challenges were exacerbated during peak shipping periods, such as holidays, when even large shippers faced difficulties in finding transportation capacity.
解决方案
Western Growers partnered with C.H. Robinson in 2006 to develop a unique transportation program for its member shippers. The program aggregates shippers' freight volumes to attract a robust carrier base with customized performance metrics. This allows shippers like Gills Onions to meet customer delivery requirements, attract new customers, and focus on their core business operations. Key elements of the program include customized pricing, extensive LTL capability, high volume surge capacity, and strategic account management. C.H. Robinson's technology provides end-to-end shipment visibility, near real-time reporting through EDI communications, and executive scorecards to analyze on-time deliveries and performance exceptions. Shippers can also outsource transportation procurement and operations to C.H. Robinson, gaining operational flexibility and focusing on their core business.
运营影响
  • Participating members can move fresh produce more efficiently and provide consistent service to meet customer requirements.
  • The program enables shippers to sell more products to their customer bases and achieve a more efficient and economical supply chain.
  • Shippers can respond to regional sourcing requests and year-round supply requirements by moving production from traditional growing locations and developing offshore supply sources.
  • C.H. Robinson's asset-light model provides ultimate flexibility, allowing members to ship products quickly and efficiently at the best combination of service and price.
  • Members receive detailed reports to benchmark their performance, including transportation costs by lane, service levels, and cost per case, pallet, and truckload. Special reports also help shippers measure their carbon footprint, contributing to a more sustainable environment.
数量效益
  • Potato growers saved nearly a half million dollars over truckload rates during the peak season through strategic contracts negotiated by C.H. Robinson.
  • C.H. Robinson provides weekly pricing information from different growing regions to delivery locations around the country.
  • The LTL and forward consolidation program created by C.H. Robinson includes service centers across the nation.
  • Members benefit from extensive truckload and cross-border expertise between Mexico and the U.S., including a state-of-the-art service center and processing facility in McAllen, Texas.

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