How this HubSpot Solutions Partner solves the attribution puzzle with the CallRail + HubSpot integration
公司规模
11-200
地区
- America
国家
- United States
产品
- HubSpot
- CallRail
技术栈
- HubSpot CRM
- CallRail Call Tracking
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
技术
- 分析与建模 - 实时分析
- 应用基础设施与中间件 - API 集成与管理
适用行业
- Professional Service
适用功能
- 销售与市场营销
服务
- 系统集成
关于客户
Neon Goldfish is a boutique marketing agency founded in 2007 by Ken Franzen and Justin Johnson. The agency has offices in Holland, Ohio and Orlando, Florida. Neon Goldfish primarily caters to small businesses with urgent marketing challenges and website needs. The agency prides itself on its responsiveness, filling gaps for small businesses that may not be able to get in touch with a developer or PPC specialist after a project is completed. Neon Goldfish aims to solve a new client's urgent need, while also warming them up for more long-term services.
挑战
Neon Goldfish, a boutique marketing agency, was looking for a way to demonstrate the value of their marketing efforts to their clients. They needed a solution that could provide full transparency and accurate attribution for their marketing campaigns. The agency was already using HubSpot as their CRM, but they were missing a crucial piece of the puzzle: call attribution. They needed a tool that could track and record calls, providing valuable insights into their marketing efforts and helping them to optimize their campaigns.
解决方案
Neon Goldfish found the solution to their challenge in CallRail, a call tracking and recording tool that integrates seamlessly with HubSpot. CallRail automatically creates a new contact for each lead, complete with a call recording, all within HubSpot. This integration fills a significant gap in Neon Goldfish's sales process, providing valuable data that HubSpot might miss, such as keywords that lead to a call. The CallRail + HubSpot integration also allows Neon Goldfish to listen to calls that come in through CallRail numbers, helping them to assess the quality of the leads they are attracting and make necessary adjustments to their campaigns. The integration also helps Neon Goldfish to identify and address issues quickly, saving time and money on leads coming from irrelevant search terms.
运营影响
数量效益
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