How North Highland Experienced a 60% Increase in Career Site Traffic with Phenom
公司规模
1,000+
地区
- America
国家
- United States
产品
- Phenom Talent Experience Management (TXM) platform
- Bullhorn ATS
- Phenom Talent Analytics
- Phenom Chatbot
技术栈
- AI
- CRM
- CMS
- Video Assessments
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
技术
- 分析与建模 - 预测分析
- 功能应用 - 企业资源规划系统 (ERP)
- 平台即服务 (PaaS) - 连接平台
适用行业
- Professional Service
- Software
适用功能
- 人力资源
服务
- 软件设计与工程服务
- 系统集成
- 培训
关于客户
North Highland is a global management consulting firm headquartered in Atlanta, GA, with more than 3,000 consultants and 70+ offices worldwide. The firm is known for helping clients solve complex challenges related to customer experience, performance improvement, technology & digital, and transformation. They provide management consulting solutions and delivery consultants for clients' role-based needs, adding value across the full spectrum of consulting from strategy through delivery. North Highland is an employee-owned firm that brings big ideas to life, supporting clients in various industries with innovative solutions.
挑战
In a competitive labor market, North Highland faced challenges with their outdated career site, which had stale content, stock imagery, and outdated recruitment system integrations. The site did not accurately portray the brand or culture and had a lengthy application process that dissuaded best-fit talent. The talent acquisition team lacked the tools to engage 98,000 interested candidates effectively. Additionally, while their Bullhorn ATS was effective for handling large quantities of applications, they needed reliable analytics to understand the entire talent lifecycle and maximize sourcing strategies. North Highland had to decide whether to invest in a new technology solution or rebuild their career site, with the goal of increasing recruiter efficiency, viewing insightful analytics, building a sourcing function, and leveraging technology to drive more applications.
解决方案
North Highland adopted the Phenom Talent Experience Management (TXM) platform, an all-in-one solution that delivers personalized experiences throughout the talent lifecycle for candidates, recruiters, employees, and hiring managers. The platform enhanced their career site, making it more engaging and efficient for both candidates and recruiters. The 8-week implementation process was smooth, organized, on time, and on budget. The Phenom TXM platform also improved internal experiences for North Highland’s 2,000 full-time employees and nearly 700 contractors. The platform's integration with their Bullhorn ATS provided seamless candidate journey tracking and analytics, enabling the team to monitor and adjust their talent strategy continuously. The Phenom Talent Analytics offered insights into job description attraction, candidate conversion, and the interview process, helping North Highland optimize their recruitment funnel.
运营影响
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