How Lionbridge Helped Canon Save Money, Streamline Operations, and Migrate Thousands of Pages of Content
公司规模
1,000+
地区
- Asia
- Europe
国家
- Japan
产品
- Tridion 11 CMS
- SDL Web 8.5
- Digital Asset Management System
技术栈
- Content Management System (CMS)
- Digital Asset Management (DAM)
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
技术
- 应用基础设施与中间件 - 数据交换与集成
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- 消费品
- 零售
适用功能
- 商业运营
- 销售与市场营销
服务
- 软件设计与工程服务
- 系统集成
- 培训
关于客户
Founded in 1937 in Japan, Canon is a multinational corporation specializing in manufacturing imaging and optical devices, including cameras, printers, and scanners for both personal and business consumers. Canon has continuously evolved and expanded its marketing sites and currently has 55 sites within EMEA that serve both the business and consumer sectors. Lionbridge has been a key part of this evolution, providing publishing, web development, project management, and QA services for Canon’s Marketing group since 2011. Canon has also launched 18 e-commerce stores as part of its retail strategy.
挑战
Canon faced multiple challenges: 55 markets, reformatting the oldest legacy pages to mobile-optimized new templates, thousands of pages of content, and integration with a new digital asset management system. The migration project involved transitioning content from Tridion 11 CMS to SDL Web 8.5, updating older legacy templates to new mobile-optimized templates. The goal was to migrate content in 55 markets, containing over 300,000 pages of content, while implementing a new Digital Asset Management System. Canon needed to ensure consistency and improvement of the customer journey, site responsiveness, and effective long-term content management, all while reducing costs and post-publishing time to market.
解决方案
Lionbridge was a key partner to Canon throughout the migration process, providing consultancy and best practices. Lionbridge managed the migration requirements while continuing to provide Business as Usual publishing services, including successful product launches during the migration window. Two specific migration teams were created: one for manually migrating thousands of legacy pages and another for QA-ing automatically migrated pages. Lionbridge's ability to scale its services and meet client needs was crucial. Additional services provided included process re-engineering for content production, 6 Sigma cost-savings workshops, identifying pain points and potential blockers, engaging with third parties for solutions, and transforming the oldest legacy pages into mobile-optimized pages.
运营影响
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