How Lionbridge Helped Canon Save Money, Streamline Operations, and Migrate Thousands of Pages of Content
Customer Company Size
Large Corporate
Region
- Asia
- Europe
Country
- Japan
Product
- Tridion 11 CMS
- SDL Web 8.5
- Digital Asset Management System
Tech Stack
- Content Management System (CMS)
- Digital Asset Management (DAM)
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
- Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries
- Consumer Goods
- Retail
Applicable Functions
- Sales & Marketing
- Business Operation
Services
- System Integration
- Software Design & Engineering Services
- Training
About The Customer
Founded in 1937 in Japan, Canon is a multinational corporation specializing in manufacturing imaging and optical devices, including cameras, printers, and scanners for both personal and business consumers. Canon has continuously evolved and expanded its marketing sites and currently has 55 sites within EMEA that serve both the business and consumer sectors. Lionbridge has been a key part of this evolution, providing publishing, web development, project management, and QA services for Canon’s Marketing group since 2011. Canon has also launched 18 e-commerce stores as part of its retail strategy.
The Challenge
Canon faced multiple challenges: 55 markets, reformatting the oldest legacy pages to mobile-optimized new templates, thousands of pages of content, and integration with a new digital asset management system. The migration project involved transitioning content from Tridion 11 CMS to SDL Web 8.5, updating older legacy templates to new mobile-optimized templates. The goal was to migrate content in 55 markets, containing over 300,000 pages of content, while implementing a new Digital Asset Management System. Canon needed to ensure consistency and improvement of the customer journey, site responsiveness, and effective long-term content management, all while reducing costs and post-publishing time to market.
The Solution
Lionbridge was a key partner to Canon throughout the migration process, providing consultancy and best practices. Lionbridge managed the migration requirements while continuing to provide Business as Usual publishing services, including successful product launches during the migration window. Two specific migration teams were created: one for manually migrating thousands of legacy pages and another for QA-ing automatically migrated pages. Lionbridge's ability to scale its services and meet client needs was crucial. Additional services provided included process re-engineering for content production, 6 Sigma cost-savings workshops, identifying pain points and potential blockers, engaging with third parties for solutions, and transforming the oldest legacy pages into mobile-optimized pages.
Operational Impact
Quantitative Benefit
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