ESDiario 如何将日收入提高 716%
公司规模
1,000+
地区
- Europe
国家
- Spain
产品
- Marfeel
技术栈
- Mobile programmatic technology
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Revenue Growth
技术
- 平台即服务 (PaaS) - 连接平台
适用功能
- 销售与市场营销
用例
- 需求计划与预测
服务
- 云规划/设计/实施服务
关于客户
ESDiario 是西班牙读者最多的西班牙语数字出版物之一。该公司运营已有 15 年多，并建立了值得信赖的数字出版物声誉。然而，他们在移动体验方面面临挑战，这导致广告收入下降。他们的大部分流量（到 2018 年为 80%）来自移动设备，但用户对移动网站的速度和界面并不满意。
挑战
ESDiario 是一家拥有大量读者的西班牙数字出版物，由于移动体验不佳，其广告收入出现下滑。到 2018 年，其 80% 的流量来自移动端，但用户抱怨移动网站速度慢且界面混乱，导致跳出率高。挑战在于改善移动体验以留住读者并增加广告收入。
解决方案
2018 年 6 月，ESDiario 与 Marfeel 合作，以改进其移动技术。Marfeel 的平台完全可扩展且可定制，可与 ESDiario 的发布设置和直接广告模式集成。新的移动布局可以更长时间地留住读者，并增加平均每日会话和访问次数。通过衡量广告设置的效果以及读者参与度，ESDiario 能够在广告和用户体验之间找到最有利可图的平衡点。
运营影响
数量效益
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