How ESDiario increased their daily revenue by 716%
Company Size
1,000+
Region
- Europe
Country
- Spain
Product
- Marfeel
Tech Stack
- Mobile programmatic technology
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Revenue Growth
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Functions
- Sales & Marketing
Use Cases
- Demand Planning & Forecasting
Services
- Cloud Planning, Design & Implementation Services
About The Customer
ESDiario is one of the most widely-read Spanish-language digital publications in Spain. They have been in operation for over fifteen years and have built a reputation as a trustworthy digital publication. However, they were facing challenges with their mobile experience, which was leading to a decline in ad revenue. The majority of their traffic (80% by 2018) was mobile, but users were not satisfied with the mobile website's speed and interface.
The Challenge
ESDiario, a widely-read Spanish digital publication, was facing a decline in ad revenue due to a poor mobile experience. By 2018, 80% of their traffic was mobile, but users complained about the slow mobile website and confusing interfaces, which led to high bounce rates. The challenge was to improve the mobile experience to retain readers and increase ad revenue.
The Solution
ESDiario partnered with Marfeel in June 2018 to improve their mobile technology. Marfeel's platform was fully-extensible and customizable, allowing it to integrate with ESDiario’s publishing setup and direct advertising model. The new mobile layout retained readers for longer and increased the average number of sessions and visits per day. By measuring the performance of the ad setup alongside reader engagement, ESDiario was able to find the most profitable balance between advertising and user experience.
Operational Impact
Quantitative Benefit
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