一家在英国和爱尔兰拥有 650 个分支机构的辅导机构如何将其排名第一的次数增加 63%
公司规模
1,000+
地区
- Europe
国家
- Ireland
- United Kingdom
产品
- BrightLocal
技术栈
- Local citation strategy
实施规模
- Enterprise-wide Deployment
影响指标
- Brand Awareness
- Customer Satisfaction
技术
- 分析与建模 - 实时分析
适用行业
- 教育
适用功能
- 销售与市场营销
用例
- 搜救
服务
- 数据科学服务
关于客户
Kumon 是一家辅导机构，在英国和爱尔兰经营着 650 多个学习中心。该组织通过其补充数学和英语学习中心网络帮助儿童发挥其教育潜力。60 年来，Kumon 的方法帮助世界各地的儿童在学业上取得优异成绩并培养对学习的热爱。Kumon 拥有 77,000 名学生在英国 650 多个独立经营的学习中心学习，全球 50 个国家/地区的学生超过 400 万，Kumon 的成功没有停止的迹象。该组织一直致力于帮助学生打下坚实的学术能力基础，成为能够自学的人。
挑战
Kumon 是一家在英国和爱尔兰拥有 650 多个分支机构的辅导机构，其在线知名度面临挑战。他们的每个教育中心都在当地集水区运营，因此本地搜索对于他们的知名度至关重要。然而，该公司没有对其中心的本地引文进行集中管理的方法。这导致他们错过了本地搜索流量和不一致的引文，导致家长经常不知道如何联系他们最近的中心。对于像 Kumon 这样严重依赖本地知名度和可访问性的公司来说，这些都是重大问题。
解决方案
为了应对这一挑战，Kumon 与 BrightLocal 合作制定了本地引用策略。目标是在对英国本地搜索生态系统影响最大的网站上创建新列表并清理错误列表。通过定制的引用活动，BrightLocal 创建并更新了 Yell 和 Scoot 等英国主要目录上的列表。这些列表是手动创建和声明的，确保其准确性，并且无需持续付费。Kumon 现在可以完全访问其列表登录信息以及详细的位置报告。该解决方案使 Kumon 能够显著提高其在线可见性和可访问性，使家长更容易找到并联系最近的中心。
运营影响
数量效益
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