How a tutoring organization with 650 locations in the UK and Ireland increased their number of Position 1 rankings by 63%
Company Size
1,000+
Region
- Europe
Country
- Ireland
- United Kingdom
Product
- BrightLocal
Tech Stack
- Local citation strategy
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Brand Awareness
- Customer Satisfaction
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Education
Applicable Functions
- Sales & Marketing
Use Cases
- Search & Rescue
Services
- Data Science Services
About The Customer
Kumon is a tutoring organization that operates over 650 study centers across the UK and Ireland. The organization helps children achieve their potential in education through their networks of supplementary maths and English study centers. For 60 years, Kumon’s method has helped children across the globe to excel academically and develop a love of learning. With 77,000 Kumon students learning at more than 650 individually run study centers across the UK, and over 4 million students in 50 countries worldwide, Kumon's success shows no sign of stopping. The organization has consistently aimed to help students develop a firm foundation of academic ability and become people who are capable of learning on their own.
The Challenge
Kumon, a tutoring organization with over 650 locations in the UK and Ireland, was facing a challenge with their online visibility. Each of their education centers operates in a local catchment area, making local search crucial for their visibility. However, the company did not have a centrally managed approach for local citations for their centers. This led to them missing out on local search traffic and inconsistent citations, which resulted in parents often not knowing how to contact their nearest center. These were significant problems for a company like Kumon, which relies heavily on local visibility and accessibility.
The Solution
To address this challenge, Kumon partnered with BrightLocal to develop a local citation strategy. The aim was to build new and clean up incorrect listings on the sites with the biggest impact on the UK’s local search ecosystem. Through a bespoke citation campaign, BrightLocal created and updated listings on key UK directories like Yell and Scoot. These listings were manually created and claimed, ensuring their accuracy indefinitely, with no ongoing fees. Kumon now has complete access to their listings login information alongside detailed location reporting. This solution has allowed Kumon to significantly improve their online visibility and accessibility, making it easier for parents to find and contact their nearest center.
Operational Impact
Quantitative Benefit
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