How a fast casual restaurant chain uses location to cut order times and turn guests into raving fans
公司规模
1,000+
地区
- America
国家
- United States
产品
- Bluedot location data platform
- HyprLoco mobile solution
- McAlister’s Deli mobile app
技术栈
- Location-aware technology
- Geofencing
- Mobile app development
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
适用行业
- 食品与饮料
- 零售
适用功能
- 商业运营
- 销售与市场营销
用例
- 地理围栏
- 实时定位系统 (RTLS)
服务
- 软件设计与工程服务
- 系统集成
关于客户
McAlister’s Deli is a fast casual restaurant chain founded in 1989 in Texas. The brand is known for its genuine hospitality, sandwiches, spuds, soups, salads, desserts and McAlister’s Famous Sweet Tea™. With numerous industry accolades, the McAlister’s brand has more than 400 restaurants in 28 states where they’re serving smiles with every meal. They believe food is meant to be shared– great food in great company. McAlister’s brand is one of seven international brands owned by FOCUS Brands.
挑战
McAlister’s Deli, a fast casual restaurant chain with over 400 restaurants in 28 states, was looking to streamline its customer experience, improve staff efficiency, and wow guests, especially first-timers. They wanted to prioritize orders for freshly prepared food. To achieve these objectives, they needed to understand the physical behavior of their guests and optimize their service based on those behaviors.
解决方案
McAlister’s Deli was able to shave precious minutes off its ordering process by using a groundbreaking solution developed by location data platform Bluedot and mobile solution provider HyprLoco. The joint solution notifies McAlister’s Deli servers when a customer is on their way to pick up a meal and pulls up the customer’s order on the QSR system when they are on-site, in line or at the drive-thru window. This enables the staff to prioritize orders and delight customers with freshly prepared food. At the center of McAlister’s streamlined customer experience is its location-aware mobile app. Customers use the app’s call-ahead or mobile ordering feature to place their order. Individual McAlister’s restaurants then set virtual geofences that trigger notifications (for servers) when the customer’s device enters the designated area, such as the parking lot entrance or the drive-thru lane. Achieving this precision without any hardware means it’s easy to scale and access broader trends.
运营影响
数量效益
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