Infobip > 实例探究 > HFC 银行:利用 WhatsApp 业务平台增强客户参与度

HFC 银行:利用 WhatsApp 业务平台增强客户参与度

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技术
  • 分析与建模 - 计算机视觉软件
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 教育
  • 金融与保险
用例
  • 租赁金融自动化
  • 机器间付款
关于客户
Housing Finance Company Limited (HFC) 主要针对新兴富裕、高净值、中等和中上收入客户,为约 300,000 名客户提供服务。
挑战
增加每个客户的交易数量
解决方案
Whatsapp 业务平台可实现即时、个性化的参与
运营影响
  • The implementation of the WhatsApp Business Platform and two-way SMS has been a game-changer for HFC. It has enabled the bank to have more customer interactions, thereby increasing the number of transactions per customer and the range of products and services they were typically using. The customer journey has changed entirely, with access to the chat granted on an individual and personalized basis. Customers are now required to save the bank’s WhatsApp phone number to subscribe to this service. The bank's customers have expressed satisfaction with this new mode of interaction, appreciating that Infobip understood their vision and delivered on their requirements.

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