Guardian Real Estate Services Enhances Resident Experience with Entrata ProspectPortal
公司规模
1,000+
地区
- America
国家
- United States
产品
- Entrata ProspectPortal
技术栈
- Content Management System
- Property Management System Integration
实施规模
- Enterprise-wide Deployment
影响指标
- Brand Awareness
- Customer Satisfaction
- Digital Expertise
技术
- 分析与建模 - 预测分析
- 功能应用 - 企业资源规划系统 (ERP)
- 功能应用 - 远程监控系统
适用功能
- 设施管理
- 销售与市场营销
用例
- 楼宇自动化与控制
- 预测性维护
服务
- 软件设计与工程服务
- 系统集成
关于客户
Established in 1971 and headquartered in Portland, Oregon, Guardian Real Estate Services has evolved into a leading management, development, and investment firm. The company offers diversified real estate expertise including property management, investment, development, and advisory services. Guardian began implementing Entrata ProspectPortal at all of its communities in 2010. Today, nearly all Guardian communities utilize the offering to attract new residents and create an integrated experience for managing leads.
挑战
When Meghan Hill joined Guardian Real Estate Services as director of marketing in 2010, only 15 of the company’s more than 200 communities had websites. Without websites, it was difficult to manage the marketing system, which was primarily conducted at the community level. Hill didn’t have website traffic metrics, efficient control over the existing website marketing message or reliable Internet lead data. Additionally, associates at the 15 communities with websites in place had to input lead data manually because the websites didn’t integrate with Guardian’s property management system. In addition, demand for a more sophisticated resident experience was growing as other apartment communities began offering conveniences such as online rent payments and service requests. Guardian wanted to meet that demand and ensure robust integrations with its property management system.
解决方案
There weren’t many software options available that could meet Guardian’s complex integration needs with its resident management system. Entrata proved to be the ideal choice for many reasons. Entrata supplied a fully integrated experience for prospects from browsing the website to moving into the community, paying rent, and submitting service requests. It also provided additional strategic oversight to Hill and her marketing team. Since each community’s website was managed from a central content-management system, Hill could control online messaging and monitor communications with prospects and residents, as well as measuring the effectiveness of marketing activities.
运营影响
数量效益
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