Guardian Real Estate Services Enhances Resident Experience with Entrata ProspectPortal
Company Size
1,000+
Region
- America
Country
- United States
Product
- Entrata ProspectPortal
Tech Stack
- Content Management System
- Property Management System Integration
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Brand Awareness
- Customer Satisfaction
- Digital Expertise
Technology Category
- Analytics & Modeling - Predictive Analytics
- Functional Applications - Enterprise Resource Planning Systems (ERP)
- Functional Applications - Remote Monitoring & Control Systems
Applicable Functions
- Facility Management
- Sales & Marketing
Use Cases
- Building Automation & Control
- Predictive Maintenance
Services
- Software Design & Engineering Services
- System Integration
About The Customer
Established in 1971 and headquartered in Portland, Oregon, Guardian Real Estate Services has evolved into a leading management, development, and investment firm. The company offers diversified real estate expertise including property management, investment, development, and advisory services. Guardian began implementing Entrata ProspectPortal at all of its communities in 2010. Today, nearly all Guardian communities utilize the offering to attract new residents and create an integrated experience for managing leads.
The Challenge
When Meghan Hill joined Guardian Real Estate Services as director of marketing in 2010, only 15 of the company’s more than 200 communities had websites. Without websites, it was difficult to manage the marketing system, which was primarily conducted at the community level. Hill didn’t have website traffic metrics, efficient control over the existing website marketing message or reliable Internet lead data. Additionally, associates at the 15 communities with websites in place had to input lead data manually because the websites didn’t integrate with Guardian’s property management system. In addition, demand for a more sophisticated resident experience was growing as other apartment communities began offering conveniences such as online rent payments and service requests. Guardian wanted to meet that demand and ensure robust integrations with its property management system.
The Solution
There weren’t many software options available that could meet Guardian’s complex integration needs with its resident management system. Entrata proved to be the ideal choice for many reasons. Entrata supplied a fully integrated experience for prospects from browsing the website to moving into the community, paying rent, and submitting service requests. It also provided additional strategic oversight to Hill and her marketing team. Since each community’s website was managed from a central content-management system, Hill could control online messaging and monitor communications with prospects and residents, as well as measuring the effectiveness of marketing activities.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
Turning A Stadium Into A Smart Building
Honeywell created what it called the “intelligent system” for the National Stadium in Beijing, China, turning the venue for the opening and closing events at the 2008 Summer Olympics into a “smart building.” Designed by highly controversial artist Ai Weiwei, the “Bird’s Nest” remains one of the most impressive feats of stadium architecture in the world. The 250,000 square meter structure housed more than 100,000 athletes and spectators at a time. To accommodate such capacity, China turned to Honeywell’s EBI Integrated Building Management System to create an integrated “intelligent system” for improved building security, safety and energy efficiency.
Case Study
Remote Monitoring & Predictive Maintenance App for a Solar Energy System
The maintenance & tracking of various modules was an overhead for the customer due to the huge labor costs involved. Being an advanced solar solutions provider, they wanted to ensure early detection of issues and provide the best-in-class customer experience. Hence they wanted to automate the whole process.
Case Study
Predictive Maintenance for Industrial Chillers
For global leaders in the industrial chiller manufacturing, reliability of the entire production process is of the utmost importance. Chillers are refrigeration systems that produce ice water to provide cooling for a process or industrial application. One of those leaders sought a way to respond to asset performance issues, even before they occur. The intelligence to guarantee maximum reliability of cooling devices is embedded (pre-alarming). A pre-alarming phase means that the cooling device still works, but symptoms may appear, telling manufacturers that a failure is likely to occur in the near future. Chillers who are not internet connected at that moment, provide little insight in this pre-alarming phase.
Case Study
BACnet enabled Wireless Temperature Monitoring System
Client offered a Temperature Monitoring System which consists of Wireless Transmitters and Application Software. Third party BACnet Application such as a Building Automation System needs access to vital parameter such as temperature, humidity, CO2, etc., measured by wireless sensor devices. Client needed a solution to allow data exchange from its Temperature Monitoring System with BMS.
Case Study
Aircraft Predictive Maintenance and Workflow Optimization
First, aircraft manufacturer have trouble monitoring the health of aircraft systems with health prognostics and deliver predictive maintenance insights. Second, aircraft manufacturer wants a solution that can provide an in-context advisory and align job assignments to match technician experience and expertise.
Case Study
Integral Plant Maintenance
Mercedes-Benz and his partner GAZ chose Siemens to be its maintenance partner at a new engine plant in Yaroslavl, Russia. The new plant offers a capacity to manufacture diesel engines for the Russian market, for locally produced Sprinter Classic. In addition to engines for the local market, the Yaroslavl plant will also produce spare parts. Mercedes-Benz Russia and his partner needed a service partner in order to ensure the operation of these lines in a maintenance partnership arrangement. The challenges included coordinating the entire maintenance management operation, in particular inspections, corrective and predictive maintenance activities, and the optimizing spare parts management. Siemens developed a customized maintenance solution that includes all electronic and mechanical maintenance activities (Integral Plant Maintenance).
