Groupon Generates $100k’s in Hourly Revenue with Apteligent
公司规模
1,000+
地区
- America
国家
- United States
产品
- Apteligent’s mobile app intelligence solution
技术栈
- iOS
- Android
- Hybrid apps
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Revenue Growth
技术
- 分析与建模 - 实时分析
- 应用基础设施与中间件 - API 集成与管理
适用行业
- 电子商务
- 零售
适用功能
- 商业运营
- 销售与市场营销
用例
- 质量预测分析
- 实时定位系统 (RTLS)
服务
- 软件设计与工程服务
- 系统集成
关于客户
Groupon is a global e-commerce marketplace connecting subscribers with local merchants by offering activities, travel, goods and services in 15 countries. The company is focused on providing an exceptional mobile user experience through their mobile apps. They have a massive user base and generate thousands of dollars in revenue through the app hourly. The company is committed to delighting customers with app quality and user experience.
挑战
Groupon is focused on ensuring an exceptional mobile user experience through their mobile apps. As such, they must be proactive in managing app performance and user experience. Because of the transparency of app store ratings, it is more important now than ever to delight customers. This is no trivial task, however, as complexity and fragmentation across the mobile ecosystem causes many challenges. Groupon turned to Apteligent for a solution that would delight customers with app quality and user experience.
解决方案
Groupon leverages Apteligent’s mobile app intelligence solution in a number of critical app responsiveness related use cases. Groupon conducts a staged rollout of apps to 5% of users when deploying new releases. By monitoring responsiveness issues using Apteligent realtime dashboards, the team can see if they should expand deployment to more users. To catch issues after deployment, Groupon sets proactive performance alerts. If app performance deviates from expected levels, Groupon is notified. Groupon uses Apteligent to monitor and prioritize issues with web service dependencies. Slow response times or errors of server and API calls in apps can lead to unhappy users.
运营影响
数量效益
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