Groupon Generates $100k’s in Hourly Revenue with Apteligent
Company Size
1,000+
Region
- America
Country
- United States
Product
- Apteligent’s mobile app intelligence solution
Tech Stack
- iOS
- Android
- Hybrid apps
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Revenue Growth
Technology Category
- Analytics & Modeling - Real Time Analytics
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- E-Commerce
- Retail
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Predictive Quality Analytics
- Real-Time Location System (RTLS)
Services
- Software Design & Engineering Services
- System Integration
About The Customer
Groupon is a global e-commerce marketplace connecting subscribers with local merchants by offering activities, travel, goods and services in 15 countries. The company is focused on providing an exceptional mobile user experience through their mobile apps. They have a massive user base and generate thousands of dollars in revenue through the app hourly. The company is committed to delighting customers with app quality and user experience.
The Challenge
Groupon is focused on ensuring an exceptional mobile user experience through their mobile apps. As such, they must be proactive in managing app performance and user experience. Because of the transparency of app store ratings, it is more important now than ever to delight customers. This is no trivial task, however, as complexity and fragmentation across the mobile ecosystem causes many challenges. Groupon turned to Apteligent for a solution that would delight customers with app quality and user experience.
The Solution
Groupon leverages Apteligent’s mobile app intelligence solution in a number of critical app responsiveness related use cases. Groupon conducts a staged rollout of apps to 5% of users when deploying new releases. By monitoring responsiveness issues using Apteligent realtime dashboards, the team can see if they should expand deployment to more users. To catch issues after deployment, Groupon sets proactive performance alerts. If app performance deviates from expected levels, Groupon is notified. Groupon uses Apteligent to monitor and prioritize issues with web service dependencies. Slow response times or errors of server and API calls in apps can lead to unhappy users.
Operational Impact
Quantitative Benefit
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