利用 WhatsApp Business Platform 增强志愿者参与度和影响力
技术
- 网络与连接 - 5G
- 平台即服务 (PaaS) - 应用开发平台
适用功能
- 销售与市场营销
用例
- 对话机器人
- 实时定位系统 (RTLS)
服务
- 系统集成
关于客户
Goodera 是一个被全球企业、非营利组织和基金会广泛使用的技术平台，用于简化企业社会责任、志愿服务和可持续发展工作。他们拥有 200 个客户，包括 Target、Gap、戴尔、亚马逊和宝洁，并为 90 多个国家/地区的 40,000 多个非营利组织吸引了 100 多名员工志愿者。 Goodera 管理着超过 5 亿美元的企业社会责任资本，并提供社会和环境影响报告以进行进度跟踪和 ESG 报告。
挑战
Goodera 是一个企业社会责任和志愿服务平台，希望提高员工参与度并招募具有社会影响力的新志愿者。他们需要一个比电子邮件通知更受欢迎的沟通渠道，以让志愿者了解最新情况并参与其中。
解决方案
Goodera 实施了由 Infobip 提供支持的 WhatsApp Business Platform 作为沟通渠道。他们使用聊天机器人与志愿者互动，发送富媒体消息，实现顺利入职，共享重要通知并收集反馈。 WhatsApp Business API 允许与志愿者进行无缝交互，从而提高客户参与度和参与度。
运营影响
数量效益
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