Goodera: Enhancing Volunteer Engagement with WhatsApp Business Platform
Technology Category
- Networks & Connectivity - 5G
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Functions
- Sales & Marketing
Use Cases
- Chatbots
- Real-Time Location System (RTLS)
Services
- System Integration
About The Customer
Goodera is a technology platform that simplifies Corporate Social Responsibility, Sustainability, Volunteering, and Donation efforts by making them transparent, measurable, and impactful. The platform is used globally by corporations, nonprofits, and foundations to automate processes, manage real-time data, and facilitate close collaborations with nonprofits. Goodera provides program health reports at the click of a button, enabling companies to showcase quantified impact to key stakeholders. The platform is currently deployed by 200 clients, including Target, Gap, Dell, Amazon, and P&G, and engages over 1 million employee volunteers with 40,000+ nonprofits across 90+ countries. Goodera manages over $500 million in CSR capital and its impact reports are used for internal progress tracking and in ESG reporting to investors, analysts, and corporate boards.
The Challenge
Goodera, a leading CSR and volunteering platform, was facing challenges in increasing employee engagement and acquiring new volunteers for its network. The platform, which matches volunteering opportunities with the interests, time availability, and skillsets of its onboarded volunteers, was struggling with low open and read rates for its email notifications. Goodera was in need of a more popular and effective communication channel that could increase volunteer engagement and motivate them to participate in volunteering activities. The company was looking for a solution that could provide continuous and time-relevant communication to keep its volunteers informed and motivated.
The Solution
Goodera partnered with Infobip to implement the WhatsApp Business Platform as a new communication channel for its volunteer network. Infobip's technical expertise, quick response rate, secure interface, and ease of integration made it an ideal partner for Goodera. A chatbot was implemented using the WhatsApp Business Platform to communicate with volunteers in an engaging way. The platform allowed Goodera to send and receive rich media messages, create a smooth onboarding process, share important notifications, and collect feedback and ratings. The WhatsApp Business API enabled Goodera to interact with volunteers in a secure way, thereby increasing customer engagement and participation.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
Leading Tools Manufacturer Transforms Operations with IoT
Stanley Black & Decker required transparency of real-time overall equipment effectiveness and line productivity to reduce production line change over time.The goal was to to improve production to schedule, reduce actual labor costs and understanding the effects of shift changes and resource shifts from line to line.
Case Study
Jaguar Land Rover Speeds Order-to-Cash Cycle
At Jaguar Land Rover, vehicles physically move around the facility for testing, configuration setting, rework and rectification, leading to a longer search time to get each vehicle to its next process facility. The main goal is to minimize the vehicles' dwell time between end of line and the delivery chain which was previously a manually intensive process. Jaguar Land Rover's goal was to build on the success of an earlier RFID project and improve the efficiency of delivering vehicles to meet dealer orders.
Case Study
Improve Postal Mail and Package Delivery Company Efficiency and Service
Postal mail and package delivery company wanted to replace legacy yard management system, increase inbound and outbound yard velocity, improve priority parcel delivery time and accuracy, reduce workload and overtime, reduce driver detention and measure performance and utilization of yard resources.
Case Study
Hospital Management Solution
The Oncology Diagnosis and Treatment Center of Brasov wanted to give patients as much freedom to roam as possible, while at the same time ensuring optimal patient safety and security. The centre was in need of an adequate wireless voice communication and messaging solution that would give patients the confi dence that medical staff is always on call, and reduce stress levels of nurses and doctors when called in case of urgent need.
Case Study
Worker Tracking & Safety Monitoring in Construction
One of the main challenges facing the technology was to create a network within underground tunnels and another was to provide products that can withstand harsh working environment. The team used amplifiers to enhance bandwidth and Litum produced IP67-rated hardware that is durable for harsh working conditions.
Case Study
Samsonite Track&Go
Travellers spend their lives discovering new places and meeting new people from all around the world. It can be such a wonderful experience, but sometimes it can turn into a disaster when your luggage gets lost. In 2014 alone, more than 24 million pieces of baggage were lost. Fortunately, 95% of them were found and returned to their owners. However, that leaves more than 1 million items of baggage that have never been recovered.
