Global Tech LED 利用 Google Analytics 再营销重新赢得优质客户
公司规模
11-200
地区
- America
国家
- United States
产品
- Solstice® LED modules
技术栈
- Google Analytics
- Google AdWords
- Remarketing with Google Analytics
- Smart Lists
- Conversion Optimizer
实施规模
- Enterprise-wide Deployment
影响指标
- Brand Awareness
- Customer Satisfaction
- Revenue Growth
技术
- 分析与建模 - 实时分析
适用行业
- 电子产品
适用功能
- 销售与市场营销
用例
- 需求计划与预测
服务
- 数据科学服务
关于客户
Global Tech LED 是一家 LED 照明设计和制造公司，专门生产用于商业和工业照明的 LED 改装套件和灯具。该公司总部位于佛罗里达州博尼塔斯普林斯。它是一家快速增长的 LED 供应商，面向美国和国际市场。该公司最近推出了 Solstice® LED 模块，这些模块在美国制造，与 HID 灯具普遍兼容，非常适合改装。
挑战
Global Tech LED 是一家 LED 照明设计和制造公司，该公司希望提高其 Solstice® LED 模块的采用率。这些模块与 HID 灯具普遍兼容，是改造的理想选择。该公司已成功利用 Google AdWords 增加了电话客户数量。然而，它面临着保持访客参与度、将他们带回网站并让他们进入购买渠道的挑战。该公司希望专注于最有可能参与并进行购买的高潜力客户。
解决方案
为了应对这一挑战，Global Tech LED 实施了 Google Analytics 再营销。新的再营销即时激活功能让团队能够快速轻松地启用再营销。该公司使用 Google Analytics 的智能列表自动识别最有可能参与的用户，然后使用更具体的产品页面向他们进行再营销。这使得 Global Tech LED 能够在高质量用户返回网站时专注于与他们进行更深入的互动。该公司还开始使用 Google 的转化优化工具自动调整出价以获得更多转化。通过专注于效果最佳的广告系列，它更有效地分配了营销成本。
运营影响
数量效益
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