Global Tech LED Brings Back Its Best Customers Using Remarketing With Google Analytics
Company Size
11-200
Region
- America
Country
- United States
Product
- Solstice® LED modules
Tech Stack
- Google Analytics
- Google AdWords
- Remarketing with Google Analytics
- Smart Lists
- Conversion Optimizer
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Brand Awareness
- Customer Satisfaction
- Revenue Growth
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Electronics
Applicable Functions
- Sales & Marketing
Use Cases
- Demand Planning & Forecasting
Services
- Data Science Services
About The Customer
Global Tech LED is an LED lighting design and manufacturing company specializing in LED retrofit kits and fixtures for commercial and industrial lighting. The company is based in Bonita Springs, Florida. It is a rapidly growing LED supplier to U.S. and international markets. The company recently introduced its Solstice® LED modules, which are made in the United States and universally compatible with HID fixtures, making them great for retrofits.
The Challenge
Global Tech LED, an LED lighting design and manufacturing company, was looking to increase the adoption of its Solstice® LED modules. These modules are universally compatible with HID fixtures, making them ideal for retrofits. The company had successfully used Google AdWords to increase the number of phone customers. However, it faced the challenge of keeping visitors engaged, bringing them back to its site, and moving them down the purchase funnel. The company wanted to focus on high-potential customers who were most likely to engage and make purchases.
The Solution
To address this challenge, Global Tech LED implemented Remarketing with Google Analytics. The new Instant Activation for Remarketing allowed the team to enable remarketing quickly and easily. The company used Google Analytics’ Smart Lists to automatically identify the users who were most likely to engage, then remarketed to them with more specific product pages. This allowed Global Tech LED to focus on engaging with high-quality users on a deeper level when they returned to the site. The company also started using Google’s Conversion Optimizer to adjust its bids automatically for more conversions. By focusing on campaigns with the best results, it allocated marketing costs more efficiently.
Operational Impact
Quantitative Benefit
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