全球电子商务扩张和库存管理：Rotorcorp 案例研究
技术
- 功能应用 - 库存管理系统
- 功能应用 - 仓库管理系统 (WMS)
适用行业
- 农业
- 运输
适用功能
- 销售与市场营销
- 仓库和库存管理
用例
- 库存管理
- 拣选/分拣/定位
关于客户
Rotorcorp 是罗宾逊直升机零部件和检修套件的全球领先供应商。该公司由 Dan Casey 和 Sean Casey 兄弟于 2011 年创立，现已发展成为该行业的主要参与者。 Rotorcorp 的愿景是在全球范围内提供对时间敏感的零件，并提供最大的库存、可靠的服务和实惠的价格。他们为 60 多个国家/地区的客户提供服务，其中大部分是小型组织或位于偏远地区、面临零件安全挑战的组织。他们的客户群包括农业、商业捕鱼、执法和能源/天然气行业等关键行业。
挑战
Rotorcorp 是罗宾逊直升机零部件和检修套件的全球领先供应商，面临着发展强大的电子商务业务以向全球出口的挑战。该公司由 Dan Casey 和 Sean Casey 兄弟于 2011 年创立，其愿景是在全球范围内提供对时间敏感的零件，并提供最大的库存、可靠的服务和实惠的价格。他们凭借强大的在线业务而拥有庞大的海外客户群，但他们需要进一步增强客户体验，从通过电话和电子邮件接受订单到建立综合性电子商务网上商店。该挑战还包括需要可靠的库存管理软件来跨多个仓库和所有销售渠道实时跟踪库存。
解决方案
为了应对这些挑战，Rotorcorp 投资了 Acctivate 库存管理软件，将其作为其电子商务战略的关键组成部分。该软件与他们的电子商务平台 WooCommerce 集成，并提供跨所有销售渠道的实时库存可见性以及对采购、销售、履行和客户活动的强大运营控制。该公司还建立了一个综合性电子商务网上商店，从 2018 年开始成为第一家在线销售零部件的罗宾逊授权服务中心。随着电子商务业务的不断发展，他们于 2021 年聘请了一名电子商务经理来处理和提高产品需求，并增强在线客户体验。 Acctivate 还帮助 Rotorcorp 管理多个仓库，包括用于特殊订单的虚拟仓库，并提供精确的库存水平和详细的预测。
运营影响
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