Global Ecommerce Expansion and Inventory Management: A Rotorcorp Case Study
Technology Category
- Functional Applications - Inventory Management Systems
- Functional Applications - Warehouse Management Systems (WMS)
Applicable Industries
- Agriculture
- Transportation
Applicable Functions
- Sales & Marketing
- Warehouse & Inventory Management
Use Cases
- Inventory Management
- Picking, Sorting & Positioning
About The Customer
Rotorcorp is a leading global supplier of Robinson Helicopter parts and overhaul kits. The company was founded by brothers Dan and Sean Casey in 2011 and has grown to become a major player in the industry. Rotorcorp's vision is to provide time-sensitive parts worldwide with the largest in-stock inventory, reliable service, and affordable pricing. They serve customers in over 60 countries, mostly small organizations or those located in remote areas that face challenges securing parts. Their customer base includes critical industries like agriculture, commercial fishing, law enforcement, and energy/gas sectors.
The Challenge
Rotorcorp, a leading global supplier of Robinson Helicopter parts and overhaul kits, faced the challenge of developing a strong ecommerce presence to export globally. The company, founded by brothers Dan and Sean Casey in 2011, had a vision of providing time-sensitive parts worldwide with the largest in-stock inventory, reliable service, and affordable pricing. They had a large overseas customer base grown from a strong online presence, but they needed to enhance their customers’ experience further from taking orders by phone and email to building a comprehensive ecommerce webstore. The challenge also included the need for a solid inventory management software to track inventory in real-time across multiple warehouses and all sales channels.
The Solution
To address these challenges, Rotorcorp invested in Acctivate Inventory Management Software as a key component of their ecommerce strategy. This software integrates with their ecommerce platform, WooCommerce, and delivers real-time inventory visibility across all sales channels and robust operational controls for purchasing, sales, fulfillment, and customer activity. The company also built a comprehensive ecommerce webstore, becoming the first Authorized Robinson Service Center to sell parts online starting in 2018. With their growing ecommerce presence, they hired an ecommerce manager in 2021 to handle and boost product demand and enhance the online customer experience. Acctivate also helps Rotorcorp manage multiple warehouses, including virtual warehouses used for special orders, with precise inventory levels and detailed forecasting.
Operational Impact
Quantitative Benefit
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