Global Consumer Healthcare Company Shortens the Promotional Materials Review Process by 50% with Veeva Vault PromoMats
公司规模
1,000+
地区
- Europe
国家
- Ireland
- United Kingdom
产品
- Veeva Vault PromoMats
- Veeva CRM
- Veeva CLM
- Veeva Network customer master
技术栈
- Cloud-based platform
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Productivity Improvements
技术
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 医疗保健和医院
适用功能
- 销售与市场营销
用例
- 协作机器人
- 过程控制与优化
服务
- 云规划/设计/实施服务
关于客户
As one of the world’s largest consumer healthcare companies, this global leader has some of the most widely recognised brands of over-the-counter products. It produces a range of products to help consumers cope effectively with everyday healthcare problems – from relieving headaches to fighting coughs. The company’s UK and Ireland affiliate had been handling promotional material management through a paper-based, manual process. Brand managers struggled to efficiently collaborate on materials both internally and externally with advertising agencies.
挑战
The company’s UK and Ireland affiliate had been handling promotional material management through a paper-based, manual process. Brand managers struggled to efficiently collaborate on materials both internally and externally with advertising agencies. The process of reviewing, approving, and disseminating each new promotional piece was complicated. The manual handoff of drafts and revisions between stakeholders had become counterproductive, with team members unknowingly duplicating efforts or missing corrections made in previous versions. Medical, legal, and regulatory (MLR) reviews diminished productivity, with final approvals taking as long as 40 days*, on average. An impending office move would physically separate stakeholders, too, making it virtually impossible to execute this paper-based process.
解决方案
The company set out to find a system to enable electronic review, approval, and archival of promotional materials and artwork components in order to strengthen compliance and efficiency. A cross-functional team of IT and business users identified selection criteria and evaluated a range of options, starting with a superset of the company’s vendors globally. The shortlist of five included Veeva Vault PromoMats, Veeva’s end-to-end promotional materials management solution for the life sciences industry. Built on a multitenant cloud-based platform, Vault PromoMats is accessible in real time over the web for productive collaboration and provides a full audit trail for complete traceability from content creation to distribution. Vault PromoMats is part of the Veeva Commercial Suite, which also includes Veeva CRM and Veeva Network customer master – all fully integrated to simplify the path to commercial excellence.
运营影响
数量效益
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