Global Consumer Healthcare Company Shortens the Promotional Materials Review Process by 50% with Veeva Vault PromoMats
Company Size
1,000+
Region
- Europe
Country
- Ireland
- United Kingdom
Product
- Veeva Vault PromoMats
- Veeva CRM
- Veeva CLM
- Veeva Network customer master
Tech Stack
- Cloud-based platform
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Productivity Improvements
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Healthcare & Hospitals
Applicable Functions
- Sales & Marketing
Use Cases
- Collaborative Robotics
- Process Control & Optimization
Services
- Cloud Planning, Design & Implementation Services
About The Customer
As one of the world’s largest consumer healthcare companies, this global leader has some of the most widely recognised brands of over-the-counter products. It produces a range of products to help consumers cope effectively with everyday healthcare problems – from relieving headaches to fighting coughs. The company’s UK and Ireland affiliate had been handling promotional material management through a paper-based, manual process. Brand managers struggled to efficiently collaborate on materials both internally and externally with advertising agencies.
The Challenge
The company’s UK and Ireland affiliate had been handling promotional material management through a paper-based, manual process. Brand managers struggled to efficiently collaborate on materials both internally and externally with advertising agencies. The process of reviewing, approving, and disseminating each new promotional piece was complicated. The manual handoff of drafts and revisions between stakeholders had become counterproductive, with team members unknowingly duplicating efforts or missing corrections made in previous versions. Medical, legal, and regulatory (MLR) reviews diminished productivity, with final approvals taking as long as 40 days*, on average. An impending office move would physically separate stakeholders, too, making it virtually impossible to execute this paper-based process.
The Solution
The company set out to find a system to enable electronic review, approval, and archival of promotional materials and artwork components in order to strengthen compliance and efficiency. A cross-functional team of IT and business users identified selection criteria and evaluated a range of options, starting with a superset of the company’s vendors globally. The shortlist of five included Veeva Vault PromoMats, Veeva’s end-to-end promotional materials management solution for the life sciences industry. Built on a multitenant cloud-based platform, Vault PromoMats is accessible in real time over the web for productive collaboration and provides a full audit trail for complete traceability from content creation to distribution. Vault PromoMats is part of the Veeva Commercial Suite, which also includes Veeva CRM and Veeva Network customer master – all fully integrated to simplify the path to commercial excellence.
Operational Impact
Quantitative Benefit
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