实例探究 > Global biopharmaceutical company Achieves 60% email open rates

Global biopharmaceutical company Achieves 60% email open rates

公司规模
1,000+
地区
  • America
  • Europe
国家
  • Australia
  • United Kingdom
  • United States
产品
  • Compliant email capabilities
技术栈
  • Email Marketing
实施规模
  • Enterprise-wide Deployment
影响指标
  • Customer Satisfaction
  • Productivity Improvements
技术
  • 功能应用 - 企业资源规划系统 (ERP)
适用行业
  • 药品
适用功能
  • 销售与市场营销
用例
  • 需求计划与预测
服务
  • 软件设计与工程服务
关于客户
The customer is a global biopharmaceutical company with operations across the US, Europe, and Australia. The company is preparing for the launch of two blockbuster drugs and has a team of 300 representatives who need to engage with customers digitally in a compliant manner. The company is looking to supplement face-to-face interactions with digital engagement across brand, medical, and sales teams.
挑战
The global biopharmaceutical company was preparing for the launch of two blockbuster drugs and needed to supplement face-to-face interactions with digital engagement across brand, medical, and sales teams. The challenge was to expand the ability of their representatives to reach customers through their preferred channels while ensuring compliance.
解决方案
The company implemented compliant email capabilities for their 300 representatives across the US, Europe, and Australia. This allowed the representatives to reach customers through their preferred channels while ensuring compliance. The solution also enabled the company to have a 1-day turnaround for compliant email templates, which increased the efficiency of their operations.
运营影响
  • The company achieved stronger compliance with a 1-day turnaround for compliant email templates.
  • The implementation of the solution led to an increase in sales performance with 30% more customer interactions.
  • The tailored HCP experience resulted in 60% email open rates.
数量效益
  • 60% email open rates
  • 30% more customer interactions
  • 1-day turnaround for compliant email templates

Case Study missing?

Start adding your own!

Register with your work email and create a new case study profile for your business.

Add New Record

相关案例.

联系我们

欢迎与我们交流!
* Required
* Required
* Required
* Invalid email address
提交此表单,即表示您同意 IoT ONE 可以与您联系并分享洞察和营销信息。
不,谢谢,我不想收到来自 IoT ONE 的任何营销电子邮件。
提交

感谢您的信息!
我们会很快与你取得联系。