Case Studies > Global biopharmaceutical company Achieves 60% email open rates

Global biopharmaceutical company Achieves 60% email open rates

Company Size
1,000+
Region
  • America
  • Europe
Country
  • Australia
  • United Kingdom
  • United States
Product
  • Compliant email capabilities
Tech Stack
  • Email Marketing
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Customer Satisfaction
  • Productivity Improvements
Technology Category
  • Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
  • Pharmaceuticals
Applicable Functions
  • Sales & Marketing
Use Cases
  • Demand Planning & Forecasting
Services
  • Software Design & Engineering Services
About The Customer
The customer is a global biopharmaceutical company with operations across the US, Europe, and Australia. The company is preparing for the launch of two blockbuster drugs and has a team of 300 representatives who need to engage with customers digitally in a compliant manner. The company is looking to supplement face-to-face interactions with digital engagement across brand, medical, and sales teams.
The Challenge
The global biopharmaceutical company was preparing for the launch of two blockbuster drugs and needed to supplement face-to-face interactions with digital engagement across brand, medical, and sales teams. The challenge was to expand the ability of their representatives to reach customers through their preferred channels while ensuring compliance.
The Solution
The company implemented compliant email capabilities for their 300 representatives across the US, Europe, and Australia. This allowed the representatives to reach customers through their preferred channels while ensuring compliance. The solution also enabled the company to have a 1-day turnaround for compliant email templates, which increased the efficiency of their operations.
Operational Impact
  • The company achieved stronger compliance with a 1-day turnaround for compliant email templates.
  • The implementation of the solution led to an increase in sales performance with 30% more customer interactions.
  • The tailored HCP experience resulted in 60% email open rates.
Quantitative Benefit
  • 60% email open rates
  • 30% more customer interactions
  • 1-day turnaround for compliant email templates

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