技术
- 分析与建模 - 机器人过程自动化 (RPA)
- 机器人 - 轮式机器人
适用行业
- 电信
- 运输
适用功能
- 维护
- 销售与市场营销
用例
- 对话机器人
- 施工管理
服务
- 系统集成
关于客户
边疆航空是一家低成本航空公司,每天运营 350 多个航班,飞往美国、加拿大、多米尼加共和国和墨西哥约 100 个目的地。该公司总部位于丹佛,因卓越维护而荣获美国联邦航空管理局 2016 年钻石奖。 Frontier 最近还被国际清洁运输理事会 (ICCT) 评为业界最省油的航空公司。该公司非常重视引导客户访问其网站以获得最佳价格和体验,因此客户渠道的优化极其重要。
挑战
边疆航空是一家低成本航空公司,其在线预订引擎面临着重大挑战。该公司注意到浏览预订比率高于预期,这表明许多网站访问者正在查看航班,但并未进行购买。经过进一步调查,发现 50% 至 60% 的流量不合法,而是由机器人运营商抓取定价数据并人为抬高浏览预订率而产生的。机器人的涌入不仅影响了 Frontier 的比率,而且还可能导致巨额超额费用,因为该公司与第三方预订系统合作,要求其满足一定的浏览预订比率。此外,机器人访问的网站分析存在偏差,阻碍了公司优化客户旅程并最大化收入和客户体验的能力。 Frontier 之前对抗机器人的尝试(例如手动 IP 阻止)被证明是耗时且无效的,因为机器人的复杂程度急剧增加。
解决方案
Frontier Airlines 求助于 Imperva(以前称为 Distil Networks)来解决其机器人问题。实施了 Imperva 机器人管理,部署一个月内浏览预订率降低了 64%,超出了公司的目标。该解决方案不仅消除了 Frontier 预订系统基础设施每月超额费用的可能性,而且还减少了生产服务器上的查询负载,从而降低了基础设施成本并改善了用户体验。此外,通过将机器人调查和缓解工作完全外包给 Imperva 的分析师托管服务团队,Frontier 能够消除内部花在机器人防御上的时间。当 Imperva 开始保护 Frontier 的桌面网站时,该航空公司发现攻击转向了其移动 API。作为回应,该航空公司添加了用于移动应用程序保护的 Imperva 机器人管理。当发现针对其移动 API 的新威胁时,Imperva 与其应用程序开发人员合作将其集成。
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