快速洞察推动创新和增长
公司规模
200-1,000
地区
- America
国家
- United States
产品
- AnswerRocket
技术栈
- Natural Language Querying
- Data Visualization
- AI Analytics
实施规模
- Enterprise-wide Deployment
影响指标
- Innovation Output
- Productivity Improvements
技术
- 分析与建模 - 预测分析
- 分析与建模 - 实时分析
适用行业
- 食品与饮料
适用功能
- 商业运营
- 销售与市场营销
用例
- 需求计划与预测
- 补货预测
服务
- 数据科学服务
关于客户
American Licorice Company 是糖果产品制造和营销领域的行业领导者。该公司拥有 100 多年的悠久历史，年收入超过 1 亿美元。他们拥有一支数据和洞察团队，该团队之前一直以手动方式协调和整合各种数据源。该公司在快节奏的市场中运营，需要更高效的流程来及时向其销售和营销团队提供洞察。
挑战
美国甘草公司是糖果产品制造和营销领域的领导者，该公司面临着协调和整合各种数据源的挑战。多年来，数据和洞察团队一直采用手动方式工作，效率低下且耗时。快速发展的市场需要更高效的流程，以便及时向销售和营销团队提供洞察。该公司需要回答一些关键问题，例如如何获得更多产品分销、快速利用趋势以及如何快速将创新推向市场。
解决方案
该公司实施了 AnswerRocket，这是一种整合数据源并生成关键见解的解决方案，有助于做出更好的决策。该解决方案可在几分钟内（而不是几天或几周）提供见解，从而显著提高数据和见解团队的效率。AnswerRocket 具有自然语言查询和直观可视化功能，可帮助业务团队发现更多产品分销的机会并推动创新。该解决方案由跨团队工作的人工智能提供支持，在 American Licorice Company 内部促进了数据驱动的决策文化。
运营影响
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