Fairfly Uses Sisense to Get Business Insights Without Relying on Their Technical Departments
公司规模
11-200
产品
- Sisense
- MixPanel
技术栈
- Business Intelligence (BI) Tools
- Data Visualization
- CRM Integration
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
技术
- 分析与建模 - 预测分析
- 应用基础设施与中间件 - 数据交换与集成
- 应用基础设施与中间件 - 数据可视化
适用行业
- Professional Service
- Software
适用功能
- 商业运营
- 销售与市场营销
服务
- 系统集成
- 培训
关于客户
FairFly operates in the global aviation market, which is known for its volatile ticket prices. The company was created to help consumers by monitoring ticket prices after purchase and notifying them if the price drops, allowing for potential savings. FairFly's mission is to ensure customers get the fairest price for their flights through continuous analysis and monitoring of flight data. With a rapidly growing user base and a vast amount of flight data, FairFly needed an easy-to-use BI tool to manage, access, and visualize this data efficiently.
挑战
Doron Gill, VP R&D at FairFly, needed to make day-to-day decisions based on a rapidly growing database. He wanted to combine this data with several other sources, including MixPanel and a CRM, without relying on R&D resources. After researching several BI tools, Doron realized he needed a tool that was easy to use for non-technical business managers. He was concerned that if R&D or IT had to manage data requests daily, it would not be sustainable. Doron and his colleague Ami Goldenberg were impressed by Sisense's ability to be used by business users without R&D involvement and its intuitive data visualizations.
解决方案
FairFly chose Sisense as their BI tool because it required no R&D resources to operate. Sisense's BI solution allowed business managers to manage, access, analyze, and visualize data independently. The tool's intuitive and visually appealing dashboards were a significant factor in their decision. Sisense provided excellent customer support during the buying process, which further solidified their choice. The dashboards are refreshed automatically four times a day, and business managers can use them to track customer retention, behavior, and other critical metrics without R&D involvement.
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