F&F Gets the Right First-time Fit with Lectra’s 3D Virtual Prototyping Solution
公司规模
1,000+
地区
- Europe
国家
- United Kingdom
产品
- Lectra’s 3D Virtual Prototyping Solution
技术栈
- 3D Simulations
- Virtual Reality
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
技术
- 分析与建模 - 数字孪生/模拟
- 分析与建模 - 虚拟和增强现实(AR/VR)软件
- 功能应用 - 产品生命周期管理系统 (PLM)
适用行业
- 服装
- 零售
适用功能
- 产品研发
- 质量保证
用例
- 数字孪生
- 快速原型制作
- 虚拟原型与产品测试
服务
- 软件设计与工程服务
- 系统集成
关于客户
F&F is the clothing division of Tesco, a major UK supermarket chain that began as a market stall in London in 1919. By 2013, Tesco had achieved a turnover of $120 billion. F&F specializes in affordable fashion, catering to both its own market and franchises in over 23 countries. The brand is known for its value-for-money offerings, ethically-sourced fabrics, and on-trend styles. F&F sources its products from over 27 countries and has a significant international presence, including a flagship store in New York. The company prides itself on providing a perfect fit for its customers, regardless of their location.
挑战
F&F, the clothing branch of UK supermarket chain Tesco, faced the challenge of competing in the fast-paced fast-fashion industry while expanding internationally. To gain market share and ensure customer satisfaction, F&F needed to improve fit and quality control across various styles and suppliers. The company aimed to provide a consistent and reliable fit for customers who often do not have the time to try on clothes. Additionally, F&F needed to enhance communication and collaboration with suppliers to manage the complexities of global sourcing and production.
解决方案
To address these challenges, F&F brought pattern making in-house and adopted Lectra’s 3D virtual prototyping solutions. This move allowed F&F to gain better control over grading and patterns, reducing the number of physical samples needed and significantly cutting down time to market. With Lectra’s technology, F&F could now get products in stores within four weeks. The virtual prototyping solution also enabled F&F to adapt the fit of their products in virtual reality across the entire size range, ensuring a perfect fit for different regions. This improved communication with suppliers and streamlined the production process, making it more efficient and accurate.
运营影响
数量效益
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