F&F Gets the Right First-time Fit with Lectra’s 3D Virtual Prototyping Solution
Customer Company Size
Large Corporate
Region
- Europe
Country
- United Kingdom
Product
- Lectra’s 3D Virtual Prototyping Solution
Tech Stack
- 3D Simulations
- Virtual Reality
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
- Digital Expertise
Technology Category
- Functional Applications - Product Lifecycle Management Systems (PLM)
- Analytics & Modeling - Digital Twin / Simulation
- Analytics & Modeling - Virtual & Augmented Reality Software
Applicable Industries
- Retail
- Apparel
Applicable Functions
- Product Research & Development
- Quality Assurance
Use Cases
- Virtual Prototyping & Product Testing
- Digital Twin
- Rapid Prototyping
Services
- Software Design & Engineering Services
- System Integration
About The Customer
F&F is the clothing division of Tesco, a major UK supermarket chain that began as a market stall in London in 1919. By 2013, Tesco had achieved a turnover of $120 billion. F&F specializes in affordable fashion, catering to both its own market and franchises in over 23 countries. The brand is known for its value-for-money offerings, ethically-sourced fabrics, and on-trend styles. F&F sources its products from over 27 countries and has a significant international presence, including a flagship store in New York. The company prides itself on providing a perfect fit for its customers, regardless of their location.
The Challenge
F&F, the clothing branch of UK supermarket chain Tesco, faced the challenge of competing in the fast-paced fast-fashion industry while expanding internationally. To gain market share and ensure customer satisfaction, F&F needed to improve fit and quality control across various styles and suppliers. The company aimed to provide a consistent and reliable fit for customers who often do not have the time to try on clothes. Additionally, F&F needed to enhance communication and collaboration with suppliers to manage the complexities of global sourcing and production.
The Solution
To address these challenges, F&F brought pattern making in-house and adopted Lectra’s 3D virtual prototyping solutions. This move allowed F&F to gain better control over grading and patterns, reducing the number of physical samples needed and significantly cutting down time to market. With Lectra’s technology, F&F could now get products in stores within four weeks. The virtual prototyping solution also enabled F&F to adapt the fit of their products in virtual reality across the entire size range, ensuring a perfect fit for different regions. This improved communication with suppliers and streamlined the production process, making it more efficient and accurate.
Operational Impact
Quantitative Benefit
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