技术
- 平台即服务 (PaaS) - 应用开发平台
- 传感器 - 全球定位系统
适用行业
- 零售
- 运输
适用功能
- 物流运输
- 销售与市场营销
用例
- 库存管理
- 供应链可见性(SCV)
关于客户
Fressnapf Group 是欧洲最大的宠物用品零售商,在欧洲 11 个国家的 1,650 多家 Fressnapf 和 Maxi Zoo 商店中在线销售 10,000 种产品。该公司在一个充满活力且不断增长的市场中运营,供应商有限,这在很大程度上受到店内促销的推动。不良的库存管理直接影响销售潜力,因此强有力的规划和准确的数据对于预测库存水平至关重要。供应链是组织成功的关键贡献者,有效地推动其心跳,并且是增长的重要推动者。作为 Fressnapf 集团正在进行的数字化转型计划的一部分,该组织投入巨资为其供应链构建新的数字化能力。
挑战
Fressnapf 集团是欧洲最大的宠物用品零售商,在管理其横跨中国、北美和整个欧洲的庞大而复杂的供应链方面面临着重大挑战。在集装箱抵达德国之前,该公司无法了解其集装箱运输情况,这严重影响了促销活动的执行和客户满意度。缺乏实时跟踪信息是一个主要问题,特别是考虑到该公司每年依赖多种运输方式(包括深海和公路)运送 10,000 个集装箱和超过 25,000 辆卡车。 Covid-19 大流行期间配送绩效的波动进一步加剧了这种情况,凸显了对进出配送中心的货物流动情况的精确了解的必要性。
解决方案
Fressnapf Group 借助 Shippeo 的预测可视性平台,获得从北美、中国和欧洲到德国五个配送中心的库存运输的完整端到端视图。该解决方案提供对通过深海到鹿特丹港、通过驳船到杜伊斯堡港、然后通过公路的货物的实时跟踪。 Shippeo 的平台通过与运输管理系统集成并连接到承运商的远程信息处理,收集整个供应链中的各种位置和订单信息。该平台还具有专有算法,可将位置数据转换为高度准确且可靠的预计到达时间 (ETA),使 Fressnapf 集团的供应链经理能够预测并主动响应中断或延误。除了地面跟踪之外,Shippeo 还提供地面和卫星相结合的跟踪,以实现更准确的海运跟踪预计到达时间 (ETA)。
运营影响
数量效益
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