Uplight > 实例探究 > Empowering Residential Customers to Improve Energy Efficiency

Empowering Residential Customers to Improve Energy Efficiency

Uplight Logo
公司规模
1,000+
地区
  • America
国家
  • United States
产品
  • Home Energy Conservation Kit
  • Online Home Energy Profile
技术栈
  • Energy Analytics
  • Utility Personalization
  • Home Energy Management
实施规模
  • Enterprise-wide Deployment
影响指标
  • Customer Satisfaction
  • Energy Saving
  • Environmental Impact Reduction
适用行业
  • 公用事业
用例
  • 能源管理系统
服务
  • 软件设计与工程服务
  • 系统集成
关于客户
Washington Gas is a utility company that delivers natural gas to over a million customers in the Washington, D.C. metro area. They offer a variety of programs to their residential customers in Maryland and Virginia to promote energy awareness and help customers manage their energy usage. These programs include rebates on high-efficiency natural gas equipment for home heating, appliances, and water heating. In 2016, Washington Gas introduced Home Energy Conservation Kits to Virginia residents to drive awareness and enrollment in their residential rebate program. The kits included items like high-efficiency showerheads, faucet aerators, door sweeps, and weather strips.
挑战
Washington Gas aimed to drive energy awareness and help customers take control of their energy usage in Maryland and Virginia. They offered various programs, including rebates on high-efficiency natural gas equipment and Home Energy Conservation Kits. The challenge was to increase awareness and enrollment in these programs. To achieve this, Washington Gas partnered with Uplight to launch the Online Home Energy Profile, an online survey tool that assessed home energy usage and provided personalized recommendations. The goal was to drive program enrollment and encourage customers to adopt energy-saving measures.
解决方案
Washington Gas partnered with Uplight to launch the Online Home Energy Profile in 2016. This online tool allowed Virginia residents to complete a simple survey to assess their home energy usage. Based on their responses, customers received personalized recommendations and savings estimates. If eligible, they could enroll in the energy efficiency program and receive a Home Energy Conservation Kit. Washington Gas promoted the tool through various channels, including social media, their website, online and print advertisements, bill inserts, and outreach events. They also provided a Spanish version of the tool to reach additional communities. The campaign was highly successful, with over 26,000 customers visiting the website and a 90% completion rate for the survey.
运营影响
  • Washington Gas utilized multiple channels to promote the Online Home Energy Profile, including social media, their website, online and print advertisements, bill inserts, and outreach events.
  • The campaign included a Spanish version of the tool to reach additional communities.
  • The email campaign had the most impact, with an average open rate of 30% and a click-through rate of 3.3%.
  • The Home Energy Conservation Kits encouraged participants to install additional energy-saving measures on their own, with 69% of respondents doing so without a rebate.
  • The program exceeded participation forecasts and became one of the most successful energy-saving programs for Washington Gas.
数量效益
  • Over 26,000 customers visited the website since the launch of the program.
  • 58% of customers who visited the site started the assessment, totaling over 15,000.
  • The survey had a 90% completion rate.
  • The email campaign had an average open rate of 30% and a click-through rate of 3.3%.
  • 69% of program participants installed additional energy efficiency measures without a rebate.

Case Study missing?

Start adding your own!

Register with your work email and create a new case study profile for your business.

Add New Record

相关案例.

联系我们

欢迎与我们交流!
* Required
* Required
* Required
* Invalid email address
提交此表单,即表示您同意 IoT ONE 可以与您联系并分享洞察和营销信息。
不,谢谢,我不想收到来自 IoT ONE 的任何营销电子邮件。
提交

感谢您的信息!
我们会很快与你取得联系。