Uplight > Case Studies > Empowering Residential Customers to Improve Energy Efficiency

Empowering Residential Customers to Improve Energy Efficiency

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Customer Company Size
Large Corporate
Region
  • America
Country
  • United States
Product
  • Home Energy Conservation Kit
  • Online Home Energy Profile
Tech Stack
  • Energy Analytics
  • Utility Personalization
  • Home Energy Management
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Customer Satisfaction
  • Energy Saving
  • Environmental Impact Reduction
Applicable Industries
  • Utilities
Use Cases
  • Energy Management System
Services
  • Software Design & Engineering Services
  • System Integration
About The Customer
Washington Gas is a utility company that delivers natural gas to over a million customers in the Washington, D.C. metro area. They offer a variety of programs to their residential customers in Maryland and Virginia to promote energy awareness and help customers manage their energy usage. These programs include rebates on high-efficiency natural gas equipment for home heating, appliances, and water heating. In 2016, Washington Gas introduced Home Energy Conservation Kits to Virginia residents to drive awareness and enrollment in their residential rebate program. The kits included items like high-efficiency showerheads, faucet aerators, door sweeps, and weather strips.
The Challenge
Washington Gas aimed to drive energy awareness and help customers take control of their energy usage in Maryland and Virginia. They offered various programs, including rebates on high-efficiency natural gas equipment and Home Energy Conservation Kits. The challenge was to increase awareness and enrollment in these programs. To achieve this, Washington Gas partnered with Uplight to launch the Online Home Energy Profile, an online survey tool that assessed home energy usage and provided personalized recommendations. The goal was to drive program enrollment and encourage customers to adopt energy-saving measures.
The Solution
Washington Gas partnered with Uplight to launch the Online Home Energy Profile in 2016. This online tool allowed Virginia residents to complete a simple survey to assess their home energy usage. Based on their responses, customers received personalized recommendations and savings estimates. If eligible, they could enroll in the energy efficiency program and receive a Home Energy Conservation Kit. Washington Gas promoted the tool through various channels, including social media, their website, online and print advertisements, bill inserts, and outreach events. They also provided a Spanish version of the tool to reach additional communities. The campaign was highly successful, with over 26,000 customers visiting the website and a 90% completion rate for the survey.
Operational Impact
  • Washington Gas utilized multiple channels to promote the Online Home Energy Profile, including social media, their website, online and print advertisements, bill inserts, and outreach events.
  • The campaign included a Spanish version of the tool to reach additional communities.
  • The email campaign had the most impact, with an average open rate of 30% and a click-through rate of 3.3%.
  • The Home Energy Conservation Kits encouraged participants to install additional energy-saving measures on their own, with 69% of respondents doing so without a rebate.
  • The program exceeded participation forecasts and became one of the most successful energy-saving programs for Washington Gas.
Quantitative Benefit
  • Over 26,000 customers visited the website since the launch of the program.
  • 58% of customers who visited the site started the assessment, totaling over 15,000.
  • The survey had a 90% completion rate.
  • The email campaign had an average open rate of 30% and a click-through rate of 3.3%.
  • 69% of program participants installed additional energy efficiency measures without a rebate.

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