通过漂移增强客户体验：就业英雄案例研究
技术
- 分析与建模 - 机器人过程自动化 (RPA)
- 传感器 - 相机/视频系统
适用行业
- 设备与机械
适用功能
- 采购
- 销售与市场营销
用例
- 行为与情绪追踪
- 对话机器人
关于客户
Employment Hero 是一家快速发展的初创公司，总部位于澳大利亚悉尼，为全球 80,000 多家企业提供就业工具。他们的集成平台帮助企业管理人力资源、工资、绩效、学习、认可和福利。
挑战
从一开始，Employment Hero 就希望提供卓越的客户体验并按照买家的条件吸引他们。他们需要一种方法来跟踪和监控客户在其网站上的行为，并提供实时销售参与的渠道。
解决方案
Employment Hero 实施了 Drift，这是一个实时销售参与平台，当买家出现在网站上时，可以向销售代表发出警报。他们还使用 Drift 独特的机器人功能来个性化消息，并通过特定的策略针对不同的网站访问者。该团队采用了以数据为导向的方法，定期审查 Google Analytics 以识别需要机器人覆盖的页面。他们还使用 Drift 登陆页面来托管内容并与访问者互动。
运营影响
数量效益
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