与 Kleine Foodies Club 合作在荷兰推出 Ella's Kitchen
适用行业
- 食品与饮料
适用功能
- 销售与市场营销
关于客户
Ella's Kitchen 是一个具有浓厚英国传统的有机婴儿食品品牌。他们希望将自己的品牌扩展到荷兰并迎合荷兰父母的喜好。
挑战
有机婴儿食品品牌 Ella's Kitchen 需要在荷兰推出自己的品牌，并提出迎合荷兰父母喜好的新主张。
解决方案
Ella's Kitchen 将自己定位为用餐体验的延伸，而不是创建 Kleine Foodies Club 的替代品。此次活动旨在帮助家长鼓励宝宝与食物建立良好的关系，成为小美食家。
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