Echelon Insights 和 Google 调查：定义共和党格局
地区
- America
国家
- United States
产品
- Google Surveys
技术栈
- Predictive Analytics
影响指标
- Digital Expertise
技术
- 分析与建模 - 预测分析
适用行业
- Professional Service
适用功能
- 销售与市场营销
用例
- 质量预测分析
服务
- 数据科学服务
关于客户
Echelon Insights 是一家预测分析公司，将民意调查、预测分析和数字智能相结合。该公司面临着了解 2016 年总统大选期间共和党投票情况的挑战。在 17 名候选人的竞争中，Echelon Insights 试图了解唐纳德·特朗普的广泛受欢迎程度并确定他的支持者。该公司还旨在验证 Google Surveys 是否是一个合法的民意调查平台，因为 Google Surveys 在确定上届总统大选结果方面排名第二准确。
挑战
2016 年总统大选给预测分析公司 Echelon Insights 带来了诸多挑战。共和党共有 17 位候选人参选，专家们很难把握全国的脉搏。该公司试图了解唐纳德·特朗普的广泛受欢迎程度并确定他的支持者。传统的民意调查方法不再被视为“黄金标准”，该公司需要一种新方法来接触传统民意调查机构难以接触到的受众。Echelon Insights 还旨在验证 Google Surveys 是否是一个合法的民意调查平台，因为在上届总统大选结果中，Google Surveys 的准确率排名第二。
解决方案
Echelon Insights 借助 Google 调查来了解共和党初选选民、他们支持的候选人以及他们认为所选候选人有吸引力的特质。该公司使用 Google 调查向可能的共和党初选选民询问他们自己的财政/社会意识形态以及针对特朗普支持者的具体问题。Google 调查速度快且成本低，这使得 Echelon Insights 能够比许多传统民意调查机构更快地发布辩论后民意调查结果。该公司能够更深入地了解唐纳德·特朗普的吸引力以及观看辩论对选民的影响方式。Echelon Insights 使用这些数据发布了一系列关于共和党形势的报告和分析，并计划在整个选举期间使用 Google 调查。
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