Haptik > 实例探究 > CARS24 如何利用聊天支持来推动销售并改善客户体验

CARS24 如何利用聊天支持来推动销售并改善客户体验

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技术
  • 传感器 - 自动驾驶传感器
适用行业
  • 汽车
适用功能
  • 销售与市场营销
用例
  • 对话机器人
  • 智能停车
关于客户
CARS24 是一家技术优先的组织,专门从事二手车销售和购买。他们寻求为客户提供独特的数字购物和交易体验。
挑战
在 COVID-19 大流行期间,CARS24 的服务需求激增,导致支持量增加,客户查询的等待时间更长。
解决方案
CARS24 与 Haptik 合作构建了一个聊天机器人,可部署在其网站和应用程序上,帮助将用户对话转化为潜在客户,提供汽车评估,并提供常见问题解答的即时响应。
运营影响
  • The implementation of the Intelligent Virtual Assistant (IVA) significantly improved CARS24's operational efficiency and sales performance. The IVA was able to handle a large volume of conversations, effectively managing the surge in customer queries and support volumes. It also played a crucial role in lead generation, collecting vital customer information and passing it on to sales agents. Furthermore, the IVA enabled instant, on-demand responses to FAQs, significantly reducing the wait time for customer queries and improving the overall customer experience. The use of the IVA for chat support also resulted in substantial cost savings for the company, with the cost per sale being 75% cheaper compared to a call center.
数量效益
  • Handled over 100,000 conversations
  • 33.3% of monthly sales were driven via chat support
  • 75% cheaper cost per sale compared to a call center

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