Dixons Carphone Enhances Sales Dashboard Adoption with MicroStrategy Video Training
公司规模
1,000+
地区
- Europe
国家
- United Kingdom
产品
- MyBI
- MicroStrategy Education
技术栈
- MicroStrategy
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
技术
- 分析与建模 - 预测分析
- 功能应用 - 企业资源规划系统 (ERP)
适用行业
- 零售
适用功能
- 商业运营
- 销售与市场营销
服务
- 系统集成
- 培训
关于客户
Dixons Carphone Group PLC is an independent mobile phone retailer, with nearly 2,000 stores across Europe. Founded in 1989 and based in the UK, it is the largest independent telecommunications retailer in Europe. CPW specializes in combining hardware, connections, and services. The company has a significant presence in the European market, providing a wide range of mobile and telecommunications products and services to a diverse customer base. With a strong focus on innovation and customer service, Dixons Carphone aims to deliver the best possible experience to its customers through its extensive network of retail stores and online platforms.
挑战
Using MicroStrategy, Dixons Carphone developed a dynamic sales dashboard to provide simple, accurate reporting tools that users could access from one place. It was critical for the project’s success to have staff adopt and widely use the new tools. However, employees were spread across local branches in all European countries. They spoke a number of different languages and needed to use the dashboard in different ways. Continued support was necessary to remind users of any parts of the training.
解决方案
Since it would be extremely difficult to use live, instructor-led training across such a wide geographical area, MicroStrategy recommended video training instead. Dixons Carphone chose the MicroStrategy Education team to create the video, working closely with them to understand the dashboard’s aims and workflow. Together with Dixons Carphone, MicroStrategy developed a dashboard business case to make sure the video communicated the tool’s business benefits instead of just its functionality. The team then created a script and recorded it. At each stage of the process, Dixons Carphone’s feedback was sought to make sure that the project was fully in line with the needs of the business. Once recording was finished, the video was saved on a server and a link was posted on both the company’s intranet and on the dashboard itself. The video is permanently available so users can refer back to it to refresh their memories as many times as they wish.
运营影响
数量效益
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