Dixons Carphone Enhances Sales Dashboard Adoption with MicroStrategy Video Training
Company Size
1,000+
Region
- Europe
Country
- United Kingdom
Product
- MyBI
- MicroStrategy Education
Tech Stack
- MicroStrategy
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Analytics & Modeling - Predictive Analytics
- Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
- Retail
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- System Integration
- Training
About The Customer
Dixons Carphone Group PLC is an independent mobile phone retailer, with nearly 2,000 stores across Europe. Founded in 1989 and based in the UK, it is the largest independent telecommunications retailer in Europe. CPW specializes in combining hardware, connections, and services. The company has a significant presence in the European market, providing a wide range of mobile and telecommunications products and services to a diverse customer base. With a strong focus on innovation and customer service, Dixons Carphone aims to deliver the best possible experience to its customers through its extensive network of retail stores and online platforms.
The Challenge
Using MicroStrategy, Dixons Carphone developed a dynamic sales dashboard to provide simple, accurate reporting tools that users could access from one place. It was critical for the project’s success to have staff adopt and widely use the new tools. However, employees were spread across local branches in all European countries. They spoke a number of different languages and needed to use the dashboard in different ways. Continued support was necessary to remind users of any parts of the training.
The Solution
Since it would be extremely difficult to use live, instructor-led training across such a wide geographical area, MicroStrategy recommended video training instead. Dixons Carphone chose the MicroStrategy Education team to create the video, working closely with them to understand the dashboard’s aims and workflow. Together with Dixons Carphone, MicroStrategy developed a dashboard business case to make sure the video communicated the tool’s business benefits instead of just its functionality. The team then created a script and recorded it. At each stage of the process, Dixons Carphone’s feedback was sought to make sure that the project was fully in line with the needs of the business. Once recording was finished, the video was saved on a server and a link was posted on both the company’s intranet and on the dashboard itself. The video is permanently available so users can refer back to it to refresh their memories as many times as they wish.
Operational Impact
Quantitative Benefit
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