Digital Matter 通过数据自动化提高营销投资回报率
技术
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 水泥
- 矿业
适用功能
- 销售与市场营销
用例
- 租赁金融自动化
- 时间敏感网络
服务
- 系统集成
关于客户
Digital Matter 使品牌能够掌控其数字营销，并提供绩效营销、优化和数据策略方面的咨询服务。他们深厚的分析专业知识让他们所服务的客户有信心采取有意义、可操作的步骤来改进营销活动并实现营销目标。
挑战
Digital Matter 面临着一项艰巨的任务，即在许多不同的营销平台上为客户处理多个跨渠道营销活动。该团队严重依赖数据来决定基准、预算和投资回报率，但收集和分析数据是一个繁忙的手动过程，缺乏凝聚力的系统。 Digital Matter 的顾问们渴望有一天他们不必花时间收集数据和拼接静态报告——其中许多报告在下次提取之前就已经过时了。他们希望最大限度地减少人为错误，这进一步加剧了他们获得准确的、数字驱动的见解的能力的不确定性。
解决方案
通过 Adverity 解开重复性任务意味着 Digital Matter 可以自动化数据提取、转换和最终系统的准备工作。 Adverity 的解决方案简化了流程，例如，Digital Matter 决定避免构建内部 API 连接器是一件很容易的事，因为 Adverity 附带了一个广泛的预配置 API 连接器库。解决报告速度慢、过时的问题让 Digital Matter 的顾问花费了大量时间，节省了时间并降低了运营成本。通过 Adverity 的可视化功能，该团队可以调查精细数据并以最能与每个客户或利益相关者产生共鸣的方式共享结果。这些更快、更高效的方法为 Digital Matter 提供了加速重要决策制定的能力和话语权。
运营影响
数量效益
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