Digital Matter Boosts Marketing ROI through Data Automation
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Cement
- Mining
Applicable Functions
- Sales & Marketing
Use Cases
- Leasing Finance Automation
- Time Sensitive Networking
Services
- System Integration
About The Customer
Digital Matter is a small-sized digital marketing agency based in North America. The company empowers brands to take control of their digital marketing and provides consulting services in performance marketing, optimization, and data strategy. With deep analytic expertise, Digital Matter instills confidence in the clients they serve, enabling them to take meaningful, actionable steps to improve campaigns and reach marketing goals.
The Challenge
Digital Matter, a digital marketing agency, was grappling with the challenge of managing multiple cross-channel campaigns on various marketing platforms for its clients. The team heavily relied on data to set benchmarks, budgets, and ROI, but the process of gathering and analyzing this data was chaotic and manual, lacking a cohesive system. The consultants at Digital Matter were spending a significant amount of time collecting data and creating static reports, many of which were outdated by the time of the next extraction. The manual process also increased the risk of human error, which further fueled uncertainty in their ability to derive accurate, numbers-driven insights.
The Solution
Digital Matter adopted Adverity, a data automation tool, to streamline their data extraction, transformation, and preparation processes. Adverity's extensive library of pre-configured API connectors eliminated the need for Digital Matter to build internal API connectors, further simplifying the process. The solution also addressed the issue of slow, outdated reporting, giving back a significant portion of the day to Digital Matter’s consultants, saving time and reducing operational costs. Adverity’s visualization capabilities allowed the team to investigate granular data and share the results in a way that best resonated with each client or stakeholder. This led to faster and more efficient methods, empowering Digital Matter to accelerate important decision-making.
Operational Impact
Quantitative Benefit
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